Anuradha, V. (author), Kousalya, T.K. (author), and Depart of Food Science and Nutrition, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India; Depart of Food Science and Nutrition, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07888
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., This study was taken up with the objective of developing primers that could be used to impart nutrition education after literating the adults. Twenty five illiterate women of Muthumariamanpuram of North Coimbatore belonging to low income group were selected for imparting education. The family composition and prevalence of illiteracy of the selected subjects were elicited using a proforma. The investigator taught the subjects to read and write Tamil. Initial nutritional knowledge of the subjects were tested. Two nutrition education primers were prepared and the subjects were taught the primer lessons for three months. Nutrition education was imparted by visual and audio-visual aids. Supplementary readers on health education were used to educate them. It was found that poor economic status was the cause for illiteracy. Nutrition education improved learning skills and awareness of the nutritional facts and improvement of dietary patterns and practices.
AGRICOLA FNI 92002276, The author of this paper takes a critical look at the way the Media tackles the subject of dieting in its editorials and advertising, giving examples where appropriate and making some comments about the ways in which the scientists and the Media can work together to produce an end result which will please them both. (original)
Askelson, Natoshia M. (author), Golembiewsk, Elizabeth H. (author), Meier, Cristian L. (author), Smith, Rosamond (author), Montgomery, Doris (author), Lillehoj, Catherine J. (author), and Wilson, Suzy (author)
Format:
Online journal article
Publication Date:
2019
Published:
SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10525
11 pages., via online journal., Pick a better snack™, a multicomponent social marketing intervention to promote fruit and vegetable (F&V) consumption, develops children’s ability to ask their parents for F&V. This study’s purpose was to understand this “pester power” from the child’s perspective. Pester power is leveraging children’s ability to convince their parents to purchase items in the store that they normally would not have considered buying. Focus groups were conducted with third-grade program participants (n = 30) and involved a traditional discussion format, a drawing activity, and role-playing. Most of the communication participants described involved straightforward requests, although a few children described behaviors such as whining. Most reported their parents responded affirmatively to requests, and some described a positive emotional response from parents. Parent denials were typically related to concerns about cost or the child not eating the item after purchase. Findings pointed to high self-efficacy and response efficacy among these children, although role-playing of effective asking strategies and addressing reasons why parents deny requests could enhance the program. Social marketing efforts including children should consider how pester power may play a role in moving adult behavior.