Akers, Cindy (author), Doerfert, David (author), Davis, Chad (author), Cooper, Kim (author), Chambers, Todd (author), and Southern Association of Agricultural Scientists
Format:
Paper
Publication Date:
2008-02-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27564
Notes:
Presented at the Agricultural Communications Section, SAAS annual meeting, Dallas, Texas, February 2-4, 2008. 23 pages.
Via online. 5 pages., Introduces an award-winning newspaper series published in the Charlotte Observer from February 10-15, 2008. The series reported "how N.C. poultry giant House of Raeford Farms hid injuries from federal regulators, blocked injured workers from seeing doctors and hauled others to work - hours after surgery for broken bones and severed fingers."
Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."
Alison, Kathleen I. (author), Salcedo, Rodolfo N. (author), Scherer, Clifford W. (author), and Salcedo: Extension Evaluation Specialist and Assistant Professor of Agricultural Communications, University of Illinois; Scherer: Project Assistant, Department of Agricultural Journalism, University of Wisconsin; Alison: Radio-TV Information Specialist in Family Living, University of Arizona
Format:
Report
Publication Date:
1973-09-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: B02128
Notes:
James F. Evans Collection, Urbana, IL : University of Illinois, College of Agriculture, Cooperative Extension Service, Office of Agricultural Communications, 1973. 134 p. (Working Paper No. 2)
Allen, Amy M. (author) and Freimuth, Vicki (author)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07901
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A content analysis was conducted to evaluate the coverage of the new food labels in the print media during the period of December 1, 1992 to August 30, 1993. Articles were obtained using the Lexis/Nexis newspaper index and six health and general topics magazine databases. A total of 59 newspaper articles, 11 magazine articles and 7 health newsletter articles were identified through the databases. These articles were evaluated by four trained coders using a pretested coding form that addressed 35 aspects of the food label coverage. Twenty percent of articles were double coded with at least 80% coder reliability. Analysis of the data indicates that magazines and health letters covered the topic in more detail than newspapers. Less than 20% of newspapers named and defined the "percent daily value" term, whereas 86% of health newsletters and 64% of magazines provided this information. This is significant because the term is not self explanatory and may be misunderstood by consumers. analysis of individuals quoted in the articles indicates that government and industry officials represented over half of those quoted. In contrast, college and university faculty were quoted in 9% of articles and dietitians were quoted in 10% of articles. Several errors were identified by the coders and are outlined in the study.
