Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13832
Notes:
10 p., Presented by Prof. Harvey Jacobs, Department of Journalism and Mass Communications, New Mexico State University, Las Cruces, New Mexico. AEJ Convention (Association for Education in Journalism
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21679
Notes:
Pages 109-118 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11087
Journal Title Details:
365 pages
Notes:
"... compilation of some of the articles that have been published in ACCE's journal, Africa media review"--Introd. Includes bibliographical references and index., Nairobi, Kenya : African Council for Communication Education, c1996.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14038
Notes:
Chapter 7 in Crispin C. Maslog, Philippine Communication: an introduction. Philippine Association of Communication Educators, Los Banos. 1988. 375 pages.