Beall, Gary A. (author), Hayes, James H. (author), and Beall: Communications Specialist, Division of Agricultural and Natural Resources, University of California, Davis, CA; Hayes: Director, Brock Center for Agricultural Communication, California Polytechnic State University, San Luis Obispo, CA
Format:
Conference paper
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05641
Notes:
Mimeographed, 1991. 7 p. Paper presented at the 1991 International Meeting of the Agricultural Communicators in Education (ACE) Annual Meeting; 1991 June 29 - July 2; Rapid City, South Dakota
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23031
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 3 pages., Author notes that coverage of agriculture is changing in the daily and weekly newspapers of Switzerland. Suggests that farmers are going to have to learn to show more solidarity with urban populations, especially as they demand that other people show solidarity with them.
