Content analysis of agricultural and home economics news in Vermont's 11 daily and 27 weekly newspapers. Results showed that such news accounted for 3.6 percent of news space in dailies and 8.1 percent in weeklies. The survey underscored the importance of helping local extension personnel as editors are interested in stories with local angles.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09533
Notes:
Eugene A. Kroupa Collection, 263 pages., Detailed resource for teaching agricultural journalism. Includes discussion topics,sample writing exercises, assignments, copy reading marks, media terms, reference shelf, and other teaching aids.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23347
Notes:
From SourceWatch, a project of the Center for Media and Democracy. 3 pages., Brief description of the BMTC, including information services provided, budget and staffing.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Cepica, Marvin J. (author), Doerfert, David L. (author), Akers, Cindy (author), Davis, Chad S. (author), Fraze, Steve (author), Lawver, David (author), and Schacht, Meredith (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22255
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 16 pages.
Doerfert, David L. (author), Akers, Cindy (author), Davis, Chad S. (author), Cepica, Marvin (author), Fraze, Steve (author), and Lawver, David (author)
Format:
Paper
Publication Date:
2005-02-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21880
Notes:
Paper presented to Agricultural Communications Section, Southern Association of Agricultural Scientists, Little Rock, Arkansas, February 5-9, 2005. 26 pages.
