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    2. Conservation in the news: comparing news coverage of nutrient reduction in agricultural and non-agricultural news outlets in iowa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witzling, Laura (author), Wald, Dara M. (author), and Williams, Eric (author)
    Format:
    Journal article
    Publication Date:
    2022
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12605
    Journal Title:
    Journal of Applied Communication
    Journal Title Details:
    V. 106, N.2
    Notes:
    20 pgs., Twelve U.S. states were tasked with developing nutrient reduction strategies to help address hypoxia in the Gulf of Mexico. To better understand the kinds of messages different stakeholders in these states are likely to encounter about such strategies, we conducted a content analysis focused on the Iowa Nutrient Reduction Strategy (INRS). We examined 483 articles in two agricultural and two non-agricultural news outlets. We found that agricultural news outlets more often led with agricultural themes and more often used agricultural representatives as sources. The non-agricultural news outlets more often quoted representatives of environmental groups. News articles infrequently led with science or health themes. The volume of coverage over time in three of the four news outlets appeared followed similar issue attention cycles. Differences among the outlets may lead to differences in stakeholders’ knowledge or views about the INRS and conservation, posing challenges to consensus-building.

    3. Exploring news coverage about plant-based milk: a content analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Regusci, Elise (author), Meyers, Courtney (author), Li, Nan (author), and Irlbeck, Erica (author)
    Format:
    Conference paper
    Publication Date:
    unknown
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12608
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    V. 106, Iss. 2
    Notes:
    16pgs, Plant-based milk has provided more options to consumers who are looking for an alternative to dairy milk. Recently, sales of plant-based milk have increased while dairy milk has continued to decline. To gather more insight into what is being discussed in news coverage about plant-based milk, a quantitative content analysis was conducted on 250 articles published from 2011 to 2020. These articles were coded for word count, location of publication, frame, and article type. The seven frames used to describe plant-based milk were Environment, Animal Welfare, Health, Economics, Labeling, Taste, and Trend. There was an increase in articles published each year, with the most articles published in 2019. The Trend frame was the most popular frame followed by Taste and Health. The Trend frame is related to the growing popularity of plant-based milk. Many Taste articles were written in the form of recipes, which gives inspiration to the reader to use plant-based milk while cooking or baking. The use of the Health frame focused on nutritional information and support of using plant-based milk as an alternative for lactose intolerance or milk allergy. Overall, this study indicated that most plant-based milk news coverage focuses on discussing popularity, consumption, and innovation about plant-based milk. Recommendations for future research and practice are provided.