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    21. Gatekeeping : the mix of topics and the selection of stories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stempel, Guido H. III (author / E.W. Scripps School of Journalism at Ohio University) and E.W. Scripps School of Journalism at Ohio University
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01123
    Journal Title:
    Journalism Quarterly
    Journal Title Details:
    62(4) : 791-815
    Notes:
    AgComm Teaching

    23. Give the press a piece of your mind

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wirth, Eileen (author)
    Format:
    Journal article
    Publication Date:
    1980-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09610
    Journal Title:
    Farm Journal
    Journal Title Details:
    104
    Notes:
    Delmar Hatesohl Collection, "If you feel the media are covering your interests poorly - or not at all - here's what you can do."

    24. How the Sacramento Bee used "sprints" to drive digital subscriptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gustus, Lauren (author / Sacramento Bee) and Chance, Amy (author / Sacramento Bee)
    Format:
    Article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11226
    Notes:
    Via online Better News. 7 pages., Describes how the Sacramento Bee newspaper experimented with serving specific audiences for food stories in an effort to grow digital subscriptions. "The sprint terminology is borrowed from developers. We liked it because it allowed us to learn and get results quickly. If we failed, that was fine. If we found success, we kept going." Sprint efforts run from six to eight weeks. A drafted plan includes the strategy and tactics used to achieve SMART goals (SMART standing for specific, measurable, aggressive yet achievable, relevant and time-bound.) Team members measure "obsessively," meeting every week to discuss results and build new story plans. In a reported sprint example, digital subscriptions increased by more than 50 percent in 2018.

    25. How to determine what your lead story will be

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Modlin, Dan (author)
    Format:
    Journal article
    Publication Date:
    1985-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09535
    Journal Title:
    CHATS
    Journal Title Details:
    46(8) : 3-4
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    28. Kutlwano: Mutual understanding: Botswana's National Magazine as a development press model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O'Connell, William J. (author)
    Format:
    Paper
    Publication Date:
    1996-08-13
    Published:
    Botswana
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13259
    Notes:
    14 p., paper presented at conference of the Association for Education in Journalism and Mass Communication (AEJMC), Anaheim, California. 1996.

    29. Legitimating journalistic authority under the state's shadow: a case study of the Environmental Press Awards in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dong, Dong (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07191
    Journal Title:
    Chinese Journal of Communication
    Journal Title Details:
    6(4) : 397-418