Rivera, William M. (author), Alex, Gary (author), Hanson, James (author), Birner, Regina (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24209
Notes:
Retrieved June 17, 2006, Pages 580-591 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Nidumolu, U.B. (author), Lubbers, M. (author), Kanellopoulos, A. (author), van Ittersum, M.K. (author), Kadiyala, D.M. (author), and Sreenivas, G. (author)
Format:
Journal article
Publication Date:
2016-11
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07676
Forker, Olan D. (author), Kaiser, Harry M. (author), Kobayashi, Kohei (author), Lenz, John E. (author), Suzuki, Nobuhiro (author), and National Research Institute of Agricultural Economics, Japanese Ministry of Agriculture, Forestry, and Fisheries; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Kyushu University; Department of Agricultural Economics, Cornell University
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08405
search through journal, A framework is proposed for incorporating the degree of market competition in evaluating milk promotion effectiveness. The imperfect competition model allows simultaneity in price and quantity with an endogenous fluid milk premium. The model's usefulness is demonstrated with Japanese generic milk promotion data. Results show a conventional exogenous-price or exogenous-premium model will underestimate returns to milk promotion. (original)
Hayenga, Marvin (author), Hoover, Sue (author), Johnson, Stanley R. (author), and Hoover, Hayenga: Department of Economics, Iowa State University; Johnson: Director, Center of Agricultural and Rural Development, Iowa State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06460
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 235-260
Norton, Marjorie J.T. (author / Department of Clothing and Textiles, Virginia Polytechnic Institute and State University, Blacksburg, VA) and Raab, Carolyn A. (author / Extension Home Economics, Oregon State University, Corvalis, OR)
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07545
AGE 84925163, The study evaluates 145 health care programs that were implemented in the 1970s to serve nonmetropolitan populations in the United States. The evaluation employs multiple indicator unobserved variable models to disaggregate the effects of the socio-environmental milieu; i.e., education, income, racial composition, poverty, housing conditions, crowding, occupation structure, and rural health care programs on physician availability and two health status indicators--neonatal mortality and post-neonatal mortality. The results show that rural health care programs did not increase the availability of physicians in the targeted areas. However, implementation of the programs contributed significantly to lowering the neonatal mortality rate.
