Chang, Hui-Shung (author) and Kinnucan, Henry W. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07813
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 79-89.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07815
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 105-113.
Pelican, Suzanne (author), van den Heede, Fred A. (author), and van den Heede: Center for Academic Development, College of Santa Fe, Santa Fe, NM; Pelican: Nutrition and Dietetics Training Program, Indian Health Service, Santa Fe, NM
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07905
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Although marketing offers nutrition educators a number of useful tools and techniques (e.g., market segmentation and focus groups) for reaching audiences more effectively, we shouldn't limit our goals to those of marketing. The ultimate goal of education is different than that of marketing. Education seeks to build a context or a framework into which learners can "fit" new information. In contrast, marketing seeks to sell something to consumers. Even social marketing -- which promotes healthy behaviors -- seeks to "sell" those behaviors, not to educate learners to become independent decision-makers. Of course, most nutrition educators want to influence people's behavior, but don't we also want to challenge learners to think autonomously? Admittedly, education at this level may seem difficult or impossible in some settings. However, if nutrition education is to play an important role in achieving health objectives in the year 2000 and beyond, we mst ask whether our ultimate goal should be to "sell" behaviors to consumers or to teach citizens how to evaluate information so they can behave according to their own judgments.
Brown, M. M. (author / Cooperative Extension Administration, Iowa State University, Ames, Iowa)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07914
Notes:
Abstracted from a Ph.D. thesis; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 19
Brown, Diane V. (author / Agricultural Education Penn State University, University Park, PA 16802)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07934
Notes:
abstracted from Ed.D., 1991; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 78
Rajasekaran, B. (author / Department of Agricultural Education and Studies, Iowa State University, Ames, IA 50011)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07944
Notes:
abstracted from Ph.D. thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 118
James F. Evans Collection, A multi-market model of technological change in food production is used to simulate the long-run income distributional implications of differential diffusion of currently available wheat technologies in Pakistan. The results indicate that a research agenda emphasizing technologies suited to Pakistan's favored production environments would enhance overall production without compromising inter-group equity. It is found that when commodity prices are market determined, net consuming households are the major beneficiaries of technological change. However, in the more common situation of government intervention in markets for staple foods, net producing households are the principal beneficiaries of change. (original)
Forker, Olan D. (author), Kaiser, Harry M. (author), Kobayashi, Kohei (author), Lenz, John E. (author), Suzuki, Nobuhiro (author), and National Research Institute of Agricultural Economics, Japanese Ministry of Agriculture, Forestry, and Fisheries; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Kyushu University; Department of Agricultural Economics, Cornell University
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08405
search through journal, A framework is proposed for incorporating the degree of market competition in evaluating milk promotion effectiveness. The imperfect competition model allows simultaneity in price and quantity with an endogenous fluid milk premium. The model's usefulness is demonstrated with Japanese generic milk promotion data. Results show a conventional exogenous-price or exogenous-premium model will underestimate returns to milk promotion. (original)
King, Robert P. (author), Swinton, Scott M. (author), and Department of Agricultural Economics, Michigan State University; Department of Agricultural and Applied Economic, University of Minnesota, St. Paul
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08406
search through journal, The value of weed scouting information for soil-applied and post-emergence weed management is estimated using a dynamic, whole-farm simulation model. The model simulates outcomes of four expected utility functions from management strategies using three levels of weed information. Results from a representative Minnesota corn and soybean farm indicate high value of weed seedling counts (for post-emergence control) but relatively low value of weed seed counts (for soil-applied control). While herbicide use is often reduced under information-based management, this is not always the case. (original)
