Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
Notes:
3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.
USA: Department of Agricultural Sciences Education and Communication, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10800
Notes:
138 pages., Thesis also is available online from Purdue University by open access, using the URL below., Thesis submitted in partial fulfillment of the Master of Science degree at Purdue University.
Contributed by author to the Agricultural Communications Documentation Center and University Library, University of Illinois., Purpose was to explain and predict Indiana residents' level of interest in engaging with Purdue University based on level of concern for social and community issues, level of anomie, past interactions with Purdue, and perceptions of Purdue. Findings confirmed that Extension's programmatic areas are addressing perceived needs in the state and that individuals are interested in these programmatic issues. "Land-grant universities can continue to rise to the challenge and deliver state-of-the-art education, research, and resources for all people, as long as they listen to the public and address critical social, community and stakeholder issues."
Conference paper, International European Forum, Innsbruck, Austria, February 5-9, 2018. Pages 271-283 in proceedings published in this journal., The increasing impact due to urban population’s food supply causes a series of negative externalities related to food production, transformation and transportation. FAO and other institutions are trying to integrate traditional models of food supply with alternative ones like Urban and Peri-Urban Agriculture (UPA). Defining the drivers that motivate the participation in different types of UPA could be useful to plan more participated and effective UPA development policies. Barcelona (Spain) hosts a number of cases representing different declinations that UPA can assume. This work aims at describing the differences in terms of motivations to enter the various typologies of Urban Agriculture (UA) in Barcelona. Data were collected through semi-structured interviews to 4 groups of users representing 3 of the most widespread models of UA initiatives in Barcelona (Allotment Gardens, Community Gardens, Pla Buits.) The results showed that participation in UA is mainly motivated by relational aspects and knowledge exchange and differences exist among the various UA models. Political reasons are mostly influencing the Community Gardeners while Pla Buits users’ mains motivations are related to socialising and Allotment gardeners are mainly motivated by environmental aspects. Differences in the participants’ demographic characteristics also emerged. Better targeted public policies contents and communication strategies for UPA development can thus be derived by the results obtained; to this end, recommendations have been provided. Further research should broaden the range of case studies and the sample size, in order to provide a more effective and comprehensive tool for tailoring UPA developing strategies to different contexts.
9 pages, via online journal, This article provides an overview of Extension's Military Families Learning Network. The network is an example of Extension's commitment to building virtual learning networks in the support of targeted professional and lay audiences. The network uses well-established and emergent pedagogical approaches focusing on adult-centered learning while employing state-of-the-art online learning technologies. We present a four-dimensional model of learning activities to illustrate how the network offers different options for and approaches to adult-centered learning and training. The Military Families Learning Network can serve as a model for broader adoption of such entities across the Extension community.
24 pages., Open access and online via ScienceDirect., The suggested model involves interactions and integration among knowledge (K), social practices (P), and values (V). Authors contemplated bottom-up relationships among scientists, environmental managers, science journalists, and other citizens operating within a context of top-down institutional constraints. They emphasized values and social practices, as well as knowledge, in addressing institutional change.
8 pages., Online via UIUC Library electronic subscription., The author of this commentary argued that environmental journalism offers a conceptual model and guide to action for all journalists in the "post-truth" and "post-fact" era. "Since the specialism was formed in the 1960s, environmental journalists have reported on politically partisan issues where facts are contested, expertise is challenged, and uncertainty is heightened. To deal with these and other challenges, environmental journalism ... has reassessed and reconfigured the foundational journalistic concept of objectivity. The specialism has come to view objectivity as the implementation of a transparent method, as the pluralistic search for consensus, and, most importantly, as trained judgment."
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
8 pages., Online issue., "Critics of climate science claim that climate models lack predictive skill. In fact, some of the earliest predictions made thirty years ago have performed remarkably well." ... "the bad news is that in terms of action, we are still only scratching the surface of responses needed...to prevent
'dangerous anthropogenic interference with the climate system.' The real challenges lie ahead."
Abstract online via Ebscohost., Authors analyze 490 television news broadcasts featuring Brattany's "green algae" between 1986 and 2015. "The problem has evolved over the past thirty years. It was first depicted as a hindrance to tourism due to urban pollution. It then was classified as an ecological disaster caused by agricultural productivism. Finally, it is currently considered a possible launch pad for sustainable development projects at the territorial level. The media have shaken up the region's political agenda and in so doing, they have hastened the reassessment of the 'Breton agricultural model'."
