Pelican, Suzanne (author), van den Heede, Fred A. (author), and van den Heede: Center for Academic Development, College of Santa Fe, Santa Fe, NM; Pelican: Nutrition and Dietetics Training Program, Indian Health Service, Santa Fe, NM
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07905
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Although marketing offers nutrition educators a number of useful tools and techniques (e.g., market segmentation and focus groups) for reaching audiences more effectively, we shouldn't limit our goals to those of marketing. The ultimate goal of education is different than that of marketing. Education seeks to build a context or a framework into which learners can "fit" new information. In contrast, marketing seeks to sell something to consumers. Even social marketing -- which promotes healthy behaviors -- seeks to "sell" those behaviors, not to educate learners to become independent decision-makers. Of course, most nutrition educators want to influence people's behavior, but don't we also want to challenge learners to think autonomously? Admittedly, education at this level may seem difficult or impossible in some settings. However, if nutrition education is to play an important role in achieving health objectives in the year 2000 and beyond, we mst ask whether our ultimate goal should be to "sell" behaviors to consumers or to teach citizens how to evaluate information so they can behave according to their own judgments.
Qamar, Muhammad Kalim (author / Agricultural Sciences, American University of Beirut, Lebanon) and Agricultural Sciences, American University of Beirut, Lebanon
Format:
Journal article
Publication Date:
1973-07
Published:
Pakistan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05354
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07219
Notes:
James F. Evans Collection, In: D. Brokensha, D.M. Warren, and O. Werner (eds.). Indigenous knowledge systems and development. Washington, D.C.: University Press of America, 1980. p. 383-391
24 pages., Open access and online via ScienceDirect., The suggested model involves interactions and integration among knowledge (K), social practices (P), and values (V). Authors contemplated bottom-up relationships among scientists, environmental managers, science journalists, and other citizens operating within a context of top-down institutional constraints. They emphasized values and social practices, as well as knowledge, in addressing institutional change.
Debertin, David L. (author), Pagoulatos, Angelos (author), Sjarkowi, Fachurrozi (author), and Pagoulatos: Professor of Agricultural Economics, University of Kentucky, KY; Debertin: Professor of Agricultural Economics, University of Kentucky, KY; Sjarkowi: Former graduate research assistant, University of Kentucky, KY
Format:
Journal article
Publication Date:
1989-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05160
AGRICOLA IND 90017248, This study developed an intertemporal profit function to determine optimal conservation adoption strategies under alternative scenarios with respect to crop prices, relative yields, discount rates, and other assumptions. Special emphasis was placed on determining from the analysis when the switchover from conventional to soil-conserving practices should take place. Technological change was incorporated by allowing crop yields to vary over time. Our analysis thus provides a new, more precise measurement of the cumulative net benefit differential. The optimal period for switchover from conventional to soil-conserving practices was found to vary depending on the assumptions made about corn Prices and discount rates. Empirical results were based on an erosion damage function (EDF) for Western Kentucky corn production.
13 pages, Online via UI Library electronic subscription, Described the mutually perceived influence of bankers and insurers on their agricultural clients' decision-making regarding health and safety. Authors concluded that insurers and bankers may prove both positive and negative, as farmers may be skeptical about the intention of the incentives, making messaging critical.
