Ward, Ronald W. (author / Professor, Department of Food and Resource Economics, University of Florida)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06459
Notes:
James F. Evans Collection; See also C06457 - C06458; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 222-231
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
8 pages., Online issue., "Critics of climate science claim that climate models lack predictive skill. In fact, some of the earliest predictions made thirty years ago have performed remarkably well." ... "the bad news is that in terms of action, we are still only scratching the surface of responses needed...to prevent
'dangerous anthropogenic interference with the climate system.' The real challenges lie ahead."
Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
Notes:
3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08080
Notes:
John L. Woods Collection, Working paper. Development Training and Commuication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand. 1976, 11 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07934
Notes:
John L. Woods Collection, RB #353. Development Training and Communication Planning, United Nations Development Training and Communication Planning Asia and Pacific Programme, Bangkok, Thailand. 10 pages.
Conference paper, International European Forum, Innsbruck, Austria, February 5-9, 2018. Pages 271-283 in proceedings published in this journal., The increasing impact due to urban population’s food supply causes a series of negative externalities related to food production, transformation and transportation. FAO and other institutions are trying to integrate traditional models of food supply with alternative ones like Urban and Peri-Urban Agriculture (UPA). Defining the drivers that motivate the participation in different types of UPA could be useful to plan more participated and effective UPA development policies. Barcelona (Spain) hosts a number of cases representing different declinations that UPA can assume. This work aims at describing the differences in terms of motivations to enter the various typologies of Urban Agriculture (UA) in Barcelona. Data were collected through semi-structured interviews to 4 groups of users representing 3 of the most widespread models of UA initiatives in Barcelona (Allotment Gardens, Community Gardens, Pla Buits.) The results showed that participation in UA is mainly motivated by relational aspects and knowledge exchange and differences exist among the various UA models. Political reasons are mostly influencing the Community Gardeners while Pla Buits users’ mains motivations are related to socialising and Allotment gardeners are mainly motivated by environmental aspects. Differences in the participants’ demographic characteristics also emerged. Better targeted public policies contents and communication strategies for UPA development can thus be derived by the results obtained; to this end, recommendations have been provided. Further research should broaden the range of case studies and the sample size, in order to provide a more effective and comprehensive tool for tailoring UPA developing strategies to different contexts.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20438
Notes:
Pages 143-188 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08054
Notes:
John L. Woods Collection, Presentation visuals involving views, problems, and sample elements of agricultural technology systems. Development Training and Communication Planning, UNDP Asia and the Pacific Programme, Bangkok, Thailand. 13 pages.
USA: Office of International Cooperation and Development, U. S. Department of Agricullture, Washington, D. C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10097
Notes:
2 pages., This document is maintained in files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign. University of Illinois > "International" section > "USAID/OICD Teaching" file., This resource is from an International file maintained by the Agricultural Communications Program, University of Illinois., Describes the course design model used by the Office of International Cooperation and Development of the USDA in providing technical short courses for professional development of participants from throughout the world. The model applies to agricultural communication among other subject areas.
