Bergstrom, John C. (author), Randall, Alan (author), Stoll, John R. (author), and Bergstrom: Department of Agricultural Economics, University of Georgia; Stoll: Department of Agricultural Economics, Texas A&M University; Randall: Department of Agricultural Economics and Rural Sociology, The Ohio State University
Format:
Journal article
Publication Date:
1990-08
Published:
USA: Ames, IA : American Agricultural Economics Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06814
AGRICOLA IND 90050733, A conceptual model is developed which provides insight into how information affects willingness to pay for environmental commodities. A refutable hypothesis of the effects of a specific information type on the magnitude of willingness to pay for an environmental commodity is developed. This hypothesis is tested using a contingent valuation method experiment. Results indicate that information affects willingness to pay in a theoretically plausible manner. The results support the contention that information is important for accurate environmental commodity consumer valuations.
15pgs, Agriculture is crucial in catering to the increasing demand for food and employment. Thus, adoption of novel technologies is important. Many scientists have developed different theories and models explaining the process of behavioral change relevant to adoption. They are either completely different, similar, or improvements of previously developed models. Therefore, compilation and summarization of these theories and models will support future studies and researchers. Thus, an analysis of literature on technology adoption was conducted. The review was prepared based on literature from various sources spanning around 50 years. The theories and models identified by different studies were compiled and analyzed in this review paper. Many theories and models in agricultural technology adoption such as transtheoretical model, theory of reasoned action, theory of interpersonal behavior, model for innovation-decision process, different versions of technology acceptance model, theory of planned behavior, theory of diffusion of innovation, task-technology fit, technology readiness, unified theory of acceptance and use of technology, expectancy livelihood model, social cognitive theory, and perceived characteristics of innovating theory were compiled. Each theory and model has its own uniqueness, which had explained different aspects of technology adoption process and factors determining the behavioral change. These theories and models included affecting factors such as technological, personal, social, and economical factors. In conclusion, it can be stated that, rather than having a single theory or a model, an integrated and amalgamated form will be more explanatory for technology adoption.
7 pages, Online via UI Library electronic subscription, Research analyzed the socio-ecological model in testing interventions for protecting children from agricultural disease and injury. Findings provided an example of how the model could work to safeguard youth operating tractors.
