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2. Know The Facts: got milk?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- California Milk Processor Board
- Format:
- Video
- Publication Date:
- 2019-10-14
- Published:
- YouTube
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11500
- Notes:
- 1 page., via YouTube
3. Misleading or informing? Examining the effects of labeling design on consumers' perception of gluten-free products and wheat safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cantrell, Kimberly (author), Li, Nan (author), Meyers, Courtney (author), Akers, Cindy (author), and Association for Communication Excellence (ACE)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11301
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 18 pages., via online journal, As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of wheat, perceived benefits of labeled products, and their evaluation of the shown labels. Results showed that consumers evaluate the gluten-free labels most positively when they appear on products that could have contained gluten. For products that are naturally gluten-free, adding a gluten-free label only decreased consumers’ confidence in such labels. The presence of gluten-free labels increased consumers’ perceived benefits of the labeled products when they do not contain any misleading information (e.g., image of a wheat head). However, some gluten-free labels could have negative impacts on consumers’ perceptions of the healthiness and safety of wheat. Overall, food producers and marketers might have undervalued consumers’ literacy and overestimated their susceptibility to marketing strategies. We discussed the implications for food marketers, regulators, and communicators.
4. Misconceptions shouldn't hold up key climate solutions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carlin, Alex (author)
- Format:
- Online article
- Publication Date:
- 2021-08-05
- Published:
- Center for Media and Democracy's PRWatch
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13327
- Notes:
- 5 pages
5. Russian sites promote anti-GMO articles, study finds
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Daley, Jim (author)
- Format:
- Online article
- Publication Date:
- 2018-02-28
- Published:
- United States: The Scientist
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11242
- Notes:
- 2 pages, via website
6. Consumer perceptions of poultry production: a focus on Arkansas
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Estes, Stuart (author), Edgar, Leslie D. (author), and Johnson, Donald M. (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13286
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(4) : Article 4
- Notes:
- 16 pages, Poultry production holds an important place in Arkansas economically and as a food source. The viability of poultry production ultimately hinges on consumer demand and the perceptions that drive their purchases. With this in mind, this study surveyed consumers to assess their perceptions of poultry production in Arkansas. The instrument used to survey consumers was created by the researcher and an expert committee at the University of Arkansas. Consumers were surveyed through direct communication at grocery stores in Northwest Arkansas. Data gathered from the study were analyzed using descriptive and correlational statistics. Consumers were uncertain as to whether or not conventionally produced poultry possessed unsafe levels of antibiotics and hormones (M = 3.68, SD = 1.45). Consumers also thought the majority of poultry farms in Arkansas were factory farms (M = 4.15, SD = 1.37). Consumers perceived organic poultry as a more healthy food than conventionally produced poultry (M = 4.47, SD = 1.39). Based on these results, specific recommendations were made to maintain the viability of poultry production in Arkansas. Marketing and communication efforts should be tailored to improve consumer understanding of antibiotic and hormone use in poultry production and the healthiness of conventionally produced poultry. Messaging and marketing should depict the reality of conventional poultry production, and agricultural communicators should work to improve logic and reason for combating campaigns that misinform the public about agriculture. This research also highlights the need for further research to better understand the ways consumers develop perceptions of poultry production.
7. Promoting evidence based nutrition education across the world in a competitive space: delivering a Massive Open Online Course
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gibson, Simone (author), Adamski, Melissa (author), Blumfield, Michelle (author), Dart, Janeane (author), Murgia, Chara (author), Volders, Evelyn (author), and Truby, Helen (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11365
- Journal Title:
- Nutrients
- Journal Title Details:
- 12, 344
- Notes:
- Online via Directory of Open Access Journals (DOAJ), Australia-based university educators evaluated learner participation and perceptions in an evidence-based Massive Open Online Course(MOOC) about nutrition and provided recommendations for engaging international online lay audiences with diverse backgrounds. Findings highlighted complexities of delivering such education "in the online space crowded with food advertising and nutrition conjecture."
8. Carbohydrate claims can mislead consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Labiner-Wolfe, Judith (author), Lin, Chung-Tung Jordan (author), Verrill, Linda (author), and United States Food and Drug Administration
- Format:
- Article
- Publication Date:
- 2010-09-07
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11458
- Journal Title:
- Journal of Nutrition Education and Behavior
- Notes:
- 3 pages., via online journal
9. How behavioural sciences can promote truth, autonomy and democratic discourse online
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lorenz-Spreen, Philipp (author), Lewandowsky, Stephan (author), Sunstein, Carl R (author), and Hertwig, Ralph (author)
- Format:
- Journal article
- Publication Date:
- 2020-06-15
- Published:
- UK: Nature Portfolio
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13226
- Journal Title:
- Nature Human Behaviour
- Journal Title Details:
- V.12
- Notes:
- 8 pages, Public opinion is shaped in significant part by online content, spread via social media and curated algorithmically. The current online ecosystem has been designed predominantly to capture user attention rather than to promote deliberate cognition and autonomous choice; information overload, finely tuned personalization and distorted social cues, in turn, pave the way for manipulation and the spread of false information. How can transparency and autonomy be promoted instead, thus fostering the positive potential of the web? Effective web governance informed by behavioural research is critically needed to empower individuals online. We identify technologically available yet largely untapped cues that can be harnessed to indicate the epistemic quality of online content, the factors underlying algorithmic decisions and the degree of consensus in online debates. We then map out two classes of behavioural interventions—nudging and boosting— that enlist these cues to redesign online environments for informed and autonomous choice.
10. Heated discussion: strategies for communicating climate change in a polarized era
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Merzdorf, Jessica (author), Pfeiffer, Linda J. (author), and Forbes, Beth (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10816
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103 (3)
- Notes:
- 16 pages., via online journal., The 2018 report from the Intergovernmental Panel on Climate Change warns that Earth’s temperatures may soon reach a tipping point that threatens humanity’s future. Scientists from many disciplines agree that anthropogenic climate change is a serious problem yet many Americans remain skeptical of the existence, causes, and/or severity of climate change. In this article, we review recent research on climate change communication focusing on audience variables and messaging strategies with the goal of providing communication practitioners research-based recommendations for climate change message design. Factors that influence audience acceptance and understanding of climate science include: demographic variables (such as political party affiliation, religious orientation, and geographic location), as well as brief sections on misinformation, and beliefs in pseudoscience. Keys to effectively construct climate messaging are discussed including: framing strategies; reducing psychological distance; emotional appeals; efficacy cues; weight-of-evidence/ weight of expert reporting; inoculation/correcting misinformation; and separating science from conspiracy theories. Evidence-based strategies are critical in giving science communicators the tools they need to bridge the gap between the scientific community and the at-risk public.