2 pages., via database., Incentive advertising, the offering of
merchandise to encourage the purchase,
sale, or dealing in a particular product,
is an important part of the food industry's advertising effort. Approximately I
out of every 4 food promotion dollars is
spent on some form of an incentive offer. Coupons, which, by contrast reward
the purchaser with a discount, and
media advertisements which are both informative and image creating, account
for the remaining portion of the food
advertising bill.
Paine, Josh (author / University of Georgia) and Lord, Lori (author / University of Georgia)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09914
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 30 pages. PowerPoint.
