Analysis of membership data from the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Scienes (ACE). Member retention was found to be associated with involvement level and sense of commitment/identification, but not with geography.
Forte, Russell (author / Public Information Specialist, Office of Public Affairs, U.S. Department of Agriculture) and Public Information Specialist, Office of Public Affairs, U.S. Department of Agriculture
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04529
