Abbott, Eric A. (author / Iowa State University), Carr, Ana Ramirez (author / Iowa State University), and Association for International Agricultural and Extension Education
Format:
conference papers
Publication Date:
1997-03-04
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20286
Notes:
Burton Swanson Collection, Section F; from "1997 conference papers : Association for International Agricultural and Extension Education", 13th Annual Conference, 3, 4, 5 April 1997, Arlington, Virginia
Abbott, Eric A. (author) and Carr, Ana Ramirez (author)
Format:
Paper
Publication Date:
1997-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11771
Notes:
Francis C. Byrnes Collection, Proceedings of the 13th annual conference of the Association for International Agricultural and Extension Education, Arlington, Virginia, April 3-5, 1997.
Findings prompt researchers to recommend the use of information and communications technologies with conventional approaches in conservation agriculture knowledge networks.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08607
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of results of a survey among extension agents about their distribution and use of extension publications. Louisiana Agricultural College Extension, Baton Rouge. 6 pages., Author advises against mailing material to a general mailing list or handing out material indiscriminately at meetings.
Ascroft, Joseph R. (author), Keith, R.F. (author), and Yadav, D.P. (author)
Format:
Book chapter
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01482
Notes:
AgComm Teaching, see also ID B01478, In mass communication and the development of nations (ppIv-1-Iv-18). East Lansing, Michigan: International Communication Institute, Michigan State University
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07131
Notes:
James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 8
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04632
Notes:
Table of Contents and Summary, James F. Evans Collection; Cited Reference. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Minneapolis, MN: University of Minnesota
14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.
Batte, Marvin T. (author), Botomogno, Jean (author), Jones, Eugene (author), Schnitkey, Gary (author), and Schnitkey, Batte, and Jones: Department of Agricultural Economics and Rural Sociology, The Ohio State University; Botomogno: Department of Agricultural Economics, Dschang University Center, Cameroon
Format:
Journal article
Publication Date:
1992-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06520
James F. Evans Collection; AGRICOLA IND 92048494, Mathematical logic models were used to examine farmers' information preferences for marketing, production, and financial decisions. Dependent variables represented the preferred information source category: Cooperative Extension Service, printed, broadcast, specialist, and other sources. Independent variables included farm and business characteristics. In general, farmers preferred information from printed sources, and the Cooperative Extension Service ranked highly as an information source. Results did not support the contention that farmers are substituting specialist services for information received from the Cooperative Extension Service. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
Notes:
Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.
INTERPAKS, Examines the nature and extent of different extension services available to farmers in Punjab state (1974-5) as well as the impact of extension inputs on productivity in agriculture. The design of the study was multi-stage stratified random sampling with weights assigned to different items of extension input (mass media, visits by extension officers, visits to extension agencies, training). On the average, each farmer visited the extension agencies 5.8 times a year, was visited 9.42 times, only 22% of farmers received training, 28% purchased daily newspapers, 86% listened to radio programs for the rural population, and 68% visited the university. Production function analysis was conducted both with and without extension inputs. The regression coefficient of the extension input was found to be 0.18 which was significant at the 5% level.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00344
Notes:
AgComm teaching; Also see C02552 in Box 66. Delmar Hatesohl Collection., Paper presented at the Agricultural Communication Conference, Univ. of Missouri 1982, 8pp
Bouare, Dasse' (author), Bowen, Blannie E. (author), and Bouare: Agricultural Extension Agent, Republic of Mali, West Africa; Bowen: Rumberger Professor of Agriculture, Department of Agricultural and Extension Education, Pennsylvania State University, University Park, PA
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04137
Pages 83-84 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the doctor of philosophy degree in agricultural journalism, University of Wisconsin, Madison. 1961. 161 pages.
Breeze, Marshall H. (author / Associate Professor, Agricultural Communications, University of Florida, Gainesville, FL)
Format:
Conference paper
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08182
Notes:
Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 11-22.
James F. Evans Collection, This study was designed to examine an automated call-in radio news service versus an operator answered system. It examined how the tapes were being used and attempted to determine the effectiveness of promotional items for the service. It was clear the numbers of callers using the automated service increased significantly (nearly three times) over an operator-answered system. The study suggested that a toll-free telephone number was not a significant factor in whether the service was used and also found that the order in which the stories were available was not important. The results also suggest that for call-in kinds of news services to work, regular promotions to remind the users of the system must be done. (original)
Brown, Sheila A. (author / Professor of Business Administration, Mount Saint Vincent University, Halifax, Nova Scotia) and Professor of Business Administration, Mount Saint Vincent University, Halifax, Nova Scotia
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07361
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 69-78
Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."
14 pages, Demand exists for a workforce with graduate degrees in agricultural and environmental sciences. However, research on effective graduate student recruitment into colleges of agricultural and environmental sciences (CAES) is limited. Prospective graduate students consider distinctive factors when selecting an institution, necessitating further examination of their communication channel use. Media richness theory posits communication media are on a continuum of leanness to richness, and agricultural communicators can select the proper medium for an audience based on the message and its richness. The purpose of this study was to explore the effects of media richness during the recruitment of prospective graduate students. Nineteen graduate students representing 10 departments within a CAES participated in semi-structured interviews. Qualitative inductive coding revealed three prominent communication channel themes: online, indirect, and direct. Findings indicated participants began their journey using indirect and online channels with less personalization and moved into richer media with the capacity for immediate feedback as their interest increased. Participants expressed disappointment at online channels with outdated information because they felt impersonal. Participants preferred phone or zoom calls as rich media to understand institutional culture, valuing personalization and immediate feedback from current students.
Byrum, D. (author), Depolo, M. (author), Ferris, M. (author), Suvedi, M. (author), and Department of Agricultural and Extension Education, Michigan State University, Lansing
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07917
Notes:
search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 22
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09660
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/89. Box No. 1. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Official Historian's Records 10 : 25
Chang, H. C. (author) and Lionberger, Herbert F. (author)
Format:
Book chapter
Publication Date:
1981
Published:
Taiwan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12690
Notes:
Pages 155-183 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Chaudhuri, K.K. (author), Das, Puranjan (author), Kumar, J.C. (author), and Institute of Social Studies, Calcutta, India; Institute of Social Studies, Calcutta, India; Institute of Social Studies, Calcutta, India
Format:
Journal article
Publication Date:
1972
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04951
Chipman, H. (author / South Dakota State College, Agricultural Extension Service), Kendall, P. (author / Colorado State University), Auld, G. (author / Colorado State University), Slater, M. (author / Colorado State University), and Keefe, T. (author / Colorado State University)
Format:
Journal article
Publication Date:
1995
Published:
USA: The American Council on Consumer Interests
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09177
Choukidar, V. V. (author), George, P.S. (author), and Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India; Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India
Format:
Journal article
Publication Date:
1972-09
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05343
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23589
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 27 pages., Research determined the majority of farmers are not using the Iowa State Agriculture Extension website. They reportedly rely on, trust, and spend most of their free time reading farm publications, watching television shows and listening to radio programs about farming, talking to other farmers, and attending seminars or training sessions.
Coldevin, Gary O. (author / Director of Graduate Programs in Educational Technology, Concordia University, Montreal, Canada) and Director of Graduate Programs in Educational Technology, Concordia University, Montreal, Canada
Format:
Journal article
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04506
