Pages 83-84 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the doctor of philosophy degree in agricultural journalism, University of Wisconsin, Madison. 1961. 161 pages.
Breeze, Marshall H. (author / Associate Professor, Agricultural Communications, University of Florida, Gainesville, FL)
Format:
Conference paper
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08182
Notes:
Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 11-22.
James F. Evans Collection, This study was designed to examine an automated call-in radio news service versus an operator answered system. It examined how the tapes were being used and attempted to determine the effectiveness of promotional items for the service. It was clear the numbers of callers using the automated service increased significantly (nearly three times) over an operator-answered system. The study suggested that a toll-free telephone number was not a significant factor in whether the service was used and also found that the order in which the stories were available was not important. The results also suggest that for call-in kinds of news services to work, regular promotions to remind the users of the system must be done. (original)
Brown, Sheila A. (author / Professor of Business Administration, Mount Saint Vincent University, Halifax, Nova Scotia) and Professor of Business Administration, Mount Saint Vincent University, Halifax, Nova Scotia
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07361
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 69-78
Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."
