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    61. Use and trust of media options by extension personnel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto (author), Baker, Lauri (author), and Rohling, Katie (author)
    Format:
    Paper
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05792
    Notes:
    Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 27 pages.

    62. CSR communication in a South African agricultural company

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kloppers, Elbé (author) and Fourie, Lynnette (author)
    Format:
    Journal article
    Publication Date:
    2014-12-16
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06865
    Journal Title:
    Communicatio: South African Journal for Communication Theory and Research
    Journal Title Details:
    40(4) : 305-322

    63. Power in empowerment: role of community media in bringing governance at local level

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murada, Pooja O. (author) and Khanna, Charu (author)
    Format:
    Working paper
    Publication Date:
    2014-12-01
    Published:
    Bangladesh: Bangladesh Institute of ICT in Development & the University of Liberal Arts Bangladesh
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08749
    Journal Title:
    ICT for Development Working Papers Series
    Journal Title Details:
    4 (2): 61-81

    66. Exploring communication in agricultural and environmental science graduate student recruitment: a media richness approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrd, Allison R. (author) and Lamm, Alexa J. (author)
    Format:
    Journal article
    Publication Date:
    2014-06-30
    Published:
    Canada: PKP Publishing Services
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13265
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    V.65, N.2
    Notes:
    14 pages, Demand exists for a workforce with graduate degrees in agricultural and environmental sciences. However, research on effective graduate student recruitment into colleges of agricultural and environmental sciences (CAES) is limited. Prospective graduate students consider distinctive factors when selecting an institution, necessitating further examination of their communication channel use. Media richness theory posits communication media are on a continuum of leanness to richness, and agricultural communicators can select the proper medium for an audience based on the message and its richness. The purpose of this study was to explore the effects of media richness during the recruitment of prospective graduate students. Nineteen graduate students representing 10 departments within a CAES participated in semi-structured interviews. Qualitative inductive coding revealed three prominent communication channel themes: online, indirect, and direct. Findings indicated participants began their journey using indirect and online channels with less personalization and moved into richer media with the capacity for immediate feedback as their interest increased. Participants expressed disappointment at online channels with outdated information because they felt impersonal. Participants preferred phone or zoom calls as rich media to understand institutional culture, valuing personalization and immediate feedback from current students.

    67. How grammatical choice shapes media representations of climate (un)certainty

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bailey, Adriana (author), Giangola, Lorine (author), and Boykoff, Maxwell T. (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07357
    Journal Title:
    Environmental Communication
    Journal Title Details:
    8(2) : 197-215

    69. Media effects on healthy eating: a descriptive look through NHANES (National Health and Nutrition Examination Survey)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scott, Kristi-Warren (author) and Powell, Rachel (author)
    Format:
    Poster
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02714
    Notes:
    Poster presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 2 pages.

    70. Framing sustainability: a case study analysis of the environment and sustainability discourse in the Indian English language press

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nambiar, Prithi (author)
    Format:
    Journal article
    Publication Date:
    2014-04
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07142
    Journal Title:
    Global Media & Communication
    Journal Title Details:
    10(1) : 93-110

    73. Farmers report reception issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014-03
    Published:
    USA: Agri Council of American Business Media, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02332
    Journal Title:
    Agri Council Intelligence Report
    Notes:
    Via online. 2 pages., Reports that a recent farmer survey by Farm Journal Pulse showed that nearly 1/4 described their cell phone coverage as "poor" or "horrible."

    74. 2014 media channel study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2014
    Published:
    USA: Agri Media Council of American Business Media, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09505
    Notes:
    Study conducted by Readex Research, Stillwater, Minnesota. 35 pages.

    75. Acquiring, positioning and connecting: the materiality of television and the politics of mobility in a Chinese rural migrant community

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yuan, Yan (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02789
    Journal Title:
    Media, Culture and Society
    Journal Title Details:
    36(3) : 336-350

    77. Evaluation of information and communication technology utilization by small holder banana farmers in Gatanga District, Kenya

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mwombe, Simon O.L. (author), Mugivane, Fred I. (author), Adolwa, Ivan S. (author), and Nderitu, John H. (author)
    Format:
    Journal article abstract
    Publication Date:
    2014
    Published:
    Kenya
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05677
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    20(2) : 247-261

    78. Exploring agriculturalists' use of social media for agricultural marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Danielle (author), Meyers, Courtney (author), Doerfert, David (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07018
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(4) : 72-85

    79. Exploring the use of information communication technologies by selected Caribbean extension officers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strong, Robert (author), Ganpat, Wayne (author), Harder, Amy (author), Irby, Travis L. (author), and Lindner, James R. (author)
    Format:
    Journal article abstract
    Publication Date:
    2014
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05672
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    20(5) : 485-495

    80. Seeking information about climate change: effects of media use in an extended PRISM

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ho, Shirley S. (author), Detenber, Benjamin H. (author), Rosenthal, Sonny (author), and Lee, Edmund W.J. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    Singapore
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06471
    Journal Title:
    Science Communication
    Journal Title Details:
    36(3) : 270-295