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    Start Over Subject Term media use

    22. Know your target and aim for it; don't direct messages to the wrong audiences

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21320
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[3] : 1-4

    25. Extension publications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arbour, M.B. (author)
    Format:
    Research summary
    Publication Date:
    1950
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08607
    Notes:
    Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of results of a survey among extension agents about their distribution and use of extension publications. Louisiana Agricultural College Extension, Baton Rouge. 6 pages., Author advises against mailing material to a general mailing list or handing out material indiscriminately at meetings.

    26. Mass media exposure and modernization among villagers in three developing countries: towards cross-national generalizations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ascroft, Joseph R. (author), Keith, R.F. (author), and Yadav, D.P. (author)
    Format:
    Book chapter
    Publication Date:
    1968
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01482
    Notes:
    AgComm Teaching, see also ID B01478, In mass communication and the development of nations (ppIv-1-Iv-18). East Lansing, Michigan: International Communication Institute, Michigan State University

    27. Telecentres in Uganda do not appeal to rural women

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Association for Progressive Communications, Melville, South Africa
    Format:
    Articles
    Publication Date:
    2010-01-21
    Published:
    Uganda
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00864
    Notes:
    Via online. 2 pages., Describes the kinds of information rural women are looking for. Poor match with what is available.