He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
Format:
Paper
Publication Date:
2015-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
Notes:
Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36151
Notes:
ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 25-43 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
Cussons, David (author) and Nuffield Australia, Griffith, New South Wales.
Format:
Report
Publication Date:
2009-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29574
Notes:
Nuffield Australia Project No. 0903. 52 pages., Report by a participant in the Nuffield Australia Farming Scholars program. Author gathered information in Japan, England, Sweden, USA, Canada and New Zealand.
Online via the University of Illinois Online Catalog, using the Article search term, "demonstrations", This study involved determining preferences of researchers and producers regarding their preferences for providing and gathering information. Findings revealed and described differences in preference. Authors identified on-farm demonstrations as particularly important for technologies that involve major transitions in farming methods.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36154
Notes:
ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 97-114 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
Byrnes, Kerry J. (author) and Michigan State University, East Lansing, MI
Format:
Thesis
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D00886
Notes:
Kerry J. Byrnes Collection, A Thesis Submitted to Michigan State University in partial fulfillment of the requirements for the degree of Masters of Arts, Department of Communication,108pp
Pages 59-61 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of dissertation research for doctor of philosophy in extension education, Cornell University, Ithaca, New York. 1960. 278 pages.
Via online issue. 2 pages., 2009 CEO Cooperative Communicator of the Year explain some of his communications philosophy. Includes discussion of traditional and new channels, with emphasis on being transparent and truthful.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17031
Notes:
Pages 125-145 in Robert A. Solo and Everett M. Rogers (eds.), Inducing technological change for economic growth and development. Michigan State University Press, East Lansing. 238 pages.
Kern, K. Robert (author / Iowa State University) and Iowa State University, Ames, Iowa.
Format:
Paper
Publication Date:
1976-02-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30317
Notes:
Presented at the North Central Extension Program Leaders Conference, Zion, Illinois, February 18, 1976. 5 pages., Suggests a quantified, optimizing approach to selecting media for extension communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14099
Notes:
Pages 46-57 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.
Colle, Royal D. (author / Cornell University) and Cornell University
Format:
Conference paper
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes12; 31 Document Number: B03085
Notes:
Mason E. Miller Collection; Theodore Hutchcroft Collection, In: Communication strategies for rural development : proceedings of the Cornell-CIAT International Symposium; 1974 March 17-22; Cali, Colombia, S.A. Ithaca, NY : Cornell University, 1974. p. 28-45
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
Mims, Stewart L. (author / Vice President, J. Walter Thompson Company) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-07-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36826
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 62. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association meeting in New York City, New York.
