Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19059
Notes:
Pages 208-261 in Rajab Ali Memon, managing author, and Elena Bashir, editor, Extension methods. National Book Foundation, Islamabad, Pakistan. 378 pages.
Irani, Tracy (author / University of Flordia), Meyers, Courtney (author / Texas Tech University), Abrams, Katie (author / University of Flordia), and Baker, Lauri M. (author / University of Flordia)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30398
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00479
Notes:
1 page., Announces and describes a new "Harvesting the Power of Farm Broadcasting" web-based curriculum. Developed through collaboration of Texas Tech University and the National Association of Farm Broadcasting. Available at http://www.depts.ttu.edu/aged/nafb_website/
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10615
Notes:
461 pages., via uiuc library catalog., Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that--it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication.
This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs.
14pgs, The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural pesticides paraquat, glyphosate and chlorpyrifos. This ban has led to misunderstanding among farmers who still use these chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain leading to miscommunication, especially where scientific language is used. Governments have banned the use of these agricultural chemicals. The scientific arguments are not necessarily understood by famers so they may ignore the prohibition and continue using them or other similar chemicals. This study uses story-telling and qualitative research methods where a questionnaire is combined with the content analytical technique. The quantitative research method was used to collect data in the field where 351 participants took part. Participatory action research is a method where community farmers engaged in self-reflection on the impact of chemicals on their fields, their health and the health of others. Their understanding of the non-chemical usage model and good agricultural practice farmers in the vicinity, especially as they were personally involved in the creation of the media from script preparation, to acting, filming, and evaluating the final docu-dramas. The findings of the docu–drama programmes of 5 GAP farmers are presented to identify the perception of how to avoid using chemicals and their solutions for tangerine farmers through a manual that is the media output from the project and the resulting findings suggesting that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors.
Kern, K. Robert (author / Iowa State University) and Iowa State University, Ames, Iowa.
Format:
Paper
Publication Date:
1976-02-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30317
Notes:
Presented at the North Central Extension Program Leaders Conference, Zion, Illinois, February 18, 1976. 5 pages., Suggests a quantified, optimizing approach to selecting media for extension communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08028
Notes:
John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 79 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08029
Notes:
John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 78 pages.
Koch, Phil (author / Director of Marketing Services, Ciba-Geigy Agricultural Division, Greensboro, NC) and Director of Marketing Services, Ciba-Geigy Agricultural Division, Greensboro, NC
Format:
Conference paper
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03118
Notes:
James F. Evans Collection, Mimeographed, 1988. 3 p. Paper presented at the American Agricultural Editors' Association Convention; 1988 October 31; St. Louis, MO
Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.
Koutsouris, A. (author) and Papadopoulos, D. (author)
Format:
Proceedings
Publication Date:
2001-08-27
Published:
International: Wageningen University and Research Centre
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20812
Notes:
Burton Swanson Collection, from "Integrating multiple landuse for a sustainable future" 15th European Seminar on Extension and Education, Wageningen International Conference Centre, The Netherlands, August 27-31, 2001
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96
Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
Larson, James A. (author), Roberts, Roland K. (author), English, Burton C. (author), Martin, Steven W. (author), Velandia, Margarita (author), Lambert, Dayton M. (author), and Jenkins, Amanda (author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35994
"If there ever was a time when the agricultural field should be cleaned up, and weeded down to those papers that are legitimately serving the interests of better agricultural conditions, that time is now." Author urges media buyers to be more selective.
