Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01348
Notes:
AgComm Teaching. Hal R. Taylor Collection (abstract), St. Paul, Minnesota: Agricultural Extension Service, Institute of Agriculture, University of Minnesota, Extension Methods Series No. 3. 5 pp.
Posted at http://www.stltoday.com/stltoday/business/stories.nsf/0/9E5C776C165AC855862575860080C3FC?OpenDocument, Via STLtoday.com. 4 pages., Reports on staffing and programming efforts by Monsanto Company to interact with stakeholders through blogs and other social media.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
Notes:
Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.
Tuttle, Sabrina (author), Moore, Gerald (author), Livingston, Matthew (author), Masters, Linda (author), Long, Jonathan (author), Benally, Jeannie (author), Adolf, Melvina (author), and Hiller, Joseph (author)
Format:
Paper
Publication Date:
2008-03-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27987
Notes:
Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 12 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36719
Notes:
Pages 76-124 in Tim Unwin (ed.), ICT4D: Information and Communication Technology for Development. Cambridge University Press, Cambridge, U.K. 386 pages.
Pages 59-61 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of dissertation research for doctor of philosophy in extension education, Cornell University, Ithaca, New York. 1960. 278 pages.
Williams, Howard D. (author / Executive Vice President, Erwin, Wasey and Company, Inc.) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36883
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10672
Journal Title Details:
5 page
Notes:
Presented to the Agricultural Communications Section of the Southern Association of Agricultural Scientists (SAAS), January 30-February 1 in Lexington, Kentucky.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D09979
Notes:
5 pages., This research report is part of a larger project file maintained by the Agricultural Communications Program, University of Illinois, Urbana-Champaign > "International" section > "Jordan Project" file., From the files of the Agricultural Communications Program, University of Illinois.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08042
Notes:
John L. Woods Collection, Early progress report involving the Forest Resources and Technologies (FOREST) Project in Russia. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U. S. Agency for International Development. 4 pages.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
Notes:
Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02912
Notes:
Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11718
Notes:
Online via AgriMarketing Weekly from the Certified Agriculture Dealer (CAD) Program and partner RFD-TV. 2 pages., Release announces "the first live national farm show that includes both the local and virtual aspect for farmers and ranchers to participate in the best way that suits their operations."
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08060
Notes:
John L. Woods Collection, Communication baseline study and action plans for this air improvement project in Cairo, Egypt. Four documents. Pages not numbered.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08037
Notes:
John L. Woods Collection, Involves the Retail Water Distribution Project (RWDP). Prepared by Chemonics International, Inc., Washington, D. C., in association with Argil, Ltd. Institute for Public-Private Partnership. Funded by the U.S. Agency for International Development, Washington, D. C. Includes strategy, KAP survey findings, action plans, and initial trip report. 51 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
Notes:
Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22518
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin 26, pp. 2-3., Cites a letter from the chairman of the Agricultural Press Committee of the American Association of Advertising Agencies noting that advertising agencies "do not hold themselves alert to the agricultural paper idea." Too much focus on markets in cities, too little on those in county seat towns in agricultural districts. Cites the low cost of farm paper advertising and urges advertising agencies to open-mindedly work with farm publishers to develop business.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15945
Notes:
Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Panelists representing Osborn-Barr, NC+ Hybrids and McCormick Company
via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.
Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Oversized box 1 Document Number: D08061
Notes:
John L. Woods Collection, Communication strategy and Nutrition Program Fact Sheet for this U.S. Agency for International Development project in Nepal. Technical Report 96 (17 pages)and project packet (items not numbered). 2001.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
USA: The Center for Good Integrity. Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10561
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri., Features research results indicating that public conversation about the environment is growing and so is the scrutiny applied to consumption of natural resources. Information source urges producers to engage more actively.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: D08725
Notes:
John L. Woods Collection, Resource developed by Chemonics International, Washington,D.C. CD contains 350+ documents which include guidelines for including the education/communication component in proposals, templates, examples of work done, explanations of various communications tools that should be included in projects, etc. Useful for project personnel and proposal writers.
