Online via the University of Illinois Online Catalog, using the Article search term, "demonstrations", This study involved determining preferences of researchers and producers regarding their preferences for providing and gathering information. Findings revealed and described differences in preference. Authors identified on-farm demonstrations as particularly important for technologies that involve major transitions in farming methods.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36154
Notes:
ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 97-114 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
Byrnes, Kerry J. (author) and Michigan State University, East Lansing, MI
Format:
Thesis
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D00886
Notes:
Kerry J. Byrnes Collection, A Thesis Submitted to Michigan State University in partial fulfillment of the requirements for the degree of Masters of Arts, Department of Communication,108pp
