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    151. Selection and use of media and methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dryer, Gerald (author), Vlistrup, Richard (author), and Groves, Frank (author)
    Format:
    Publication
    Publication Date:
    1977-02
    Published:
    USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26800
    Notes:
    20 pages.

    152. Apples, oranges and extension methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Journal article
    Publication Date:
    1979-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26816
    Journal Title:
    Journal of Extension
    Journal Title Details:
    17 : 6+
    Notes:
    Quantative approach to estimating the impact/productivity of various media for extension communications. Involves using subjective data objectively.

    155. Creating effective relationships with the media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1998-08
    Published:
    USA: Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27082
    Notes:
    Posted at http://www.ssi.nrcs.usda.gov/publications/_borders/1_ppcs/ppc019_RDDCreatingEffectiveRelationshipsWithTheMedia.pdf, People, Partnerships and Communities Series, PPC019. 4 pages.

    156. Cultural resources and material health in Mali

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clemmons, Lydia (author) and Coulibaly, Yaya (author)
    Format:
    Article
    Publication Date:
    1999-09
    Published:
    Mali: World Bank, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27251
    Notes:
    IK [Indigenous Knowledge] Notes, Number 12. 4 pages., Innovative use of traditional media.

    157. Developing successful programs: focus on marketing to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roads, Craig (author), Mayfield, Laura (author), and Guse, Greg (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27301
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(2) : 26-28
    Notes:
    Posted at www.agrimarketing.com

    158. An economic analysis of information, education and communication (IEC) in adoption of slash and burn agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Okigbo, Charles (author), Nganje, William (author), and Schuck, Eric C. (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    Cameroon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27546
    Journal Title:
    Journal of African Communications
    Journal Title Details:
    4(1) : 136-158

    159. A national evaluation of the beef cattle industry's use of communication channels to obtain information regarding food safety

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author), Burris, Scott (author), Jennings, Moriah (author), Brashears, Todd (author), Brashears, Mindy (author), and Southern Association of Agricultural Scientists
    Format:
    Paper
    Publication Date:
    2008-02-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27570
    Notes:
    Presented at the Agricultural Communications Section, SAAS annual meeting, Dallas, Texas, February 2-4, 2008. 17 pages.

    162. Distinctive characteristics of FRTEP extension programs on five Indian reservations in Arizona and New Mexico

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tuttle, Sabrina (author), Moore, Gerald (author), Livingston, Matthew (author), Masters, Linda (author), Long, Jonathan (author), Benally, Jeannie (author), Adolf, Melvina (author), and Hiller, Joseph (author)
    Format:
    Paper
    Publication Date:
    2008-03-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27987
    Notes:
    Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 12 pages.

    163. Marketers and the ag media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Patterson, Dave (author), Reese, Pat (author), Christen, Laurie (author), and Dawson, Kim (author)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28034
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 30-32
    Notes:
    Posted at http://www/agrimarketingdigital.com

    164. Digital media - a component of your media mix?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dales, Joe (author) and Farms.com Professional Services, Guelph, Ontario, Canada.
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28168
    Journal Title:
    Farms.com Highlighter Newsletter
    Notes:
    Via online issue. 2 pages.

    167. Blimp brings innovation, enables Syngenta to touch lives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 18-19
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

    169. Staking value, lifting tides: business insights session

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28443
    Notes:
    7 pages., Summary of a panel discussion at the 2008 NAFB convention in Kansas City, Missouri. How agency, marketer and broadcast professionals in the "broadcasting stream" see points of value - and what they see changing or emerging.

    170. Agencies at the mic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
    Notes:
    4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."

    172. Is radio cutting farm paper appropriations?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association.
    Format:
    Report
    Publication Date:
    1926-03-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28828
    Notes:
    Agricultural Publishers Association Records, UI Archives., Bulletin 13, p. 1., "The coming of radio brings a new problem to publishers." Signs of shift.

    173. Adopt Bureau Farmer as official publication to extend Nebraska, South Dakota and Wisconsin plan to all states

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1926-10-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28831
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin 83. 2 pages., Concerns an early Farm Bureau publication with national circulation. Article indicates that under a cooperative agreement the periodical will carry advertisements in combination with farm papers. "Not a competitor."

    174. Selling the farm press to advertisers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1922-06-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.

    175. Lipsticks on the farm

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association.
    Format:
    Editorial
    Publication Date:
    1922-02-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28855
    Notes:
    Agricultural Publishers Association Records, UI Archives., Printers Ink magazine editorial of January 26, 1922, cited in APA Special Bulletin. 1 page., Describes potentials for selling to farm women.

    176. Farm papers for travel advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1925-07-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28856
    Notes:
    Agricultural Publishers Association Records, UI Archives., APA Special Bulletin 63. 2 pages.

    177. Looks like a big radio year

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1925-08-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28858
    Notes:
    Agricultural Publishers Association Records, UI Archives., APA Bulletin 34, page 2.., Author notes the growing prospects of advertising by marketers of radios among farm residents.

    178. How farm papers cooperate with the agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
    Format:
    Report
    Publication Date:
    1926-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28860
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin 27. 7 pages., Report of a speech before the Advertising Agencies Council of Cincinnati, Ohio.

    179. Agriculture Day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
    Format:
    Speech
    Publication Date:
    1926-02-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28861
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin 13. 3 pages., Speech before the annual meeting of the Inland Dairy Press Association, Chicago, Illinois.

    182. Marketing to the rural lifestyler: updates from marketers and agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Opperman, Mike (author), Roads, Craig (author), Paul, Ken (author), and Levitt, Katie (author)
    Format:
    Journal article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29166
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(2) : 26, 28, 30-31

    185. Designing effective messages for microbial food safety hazards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
    Format:
    Abstract
    Publication Date:
    2009-05-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
    Journal Title:
    Food Control
    Notes:
    Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

    188. The co-op communications world according to Bob: top CEO Ray shares insight

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Dan (author) and Cooperative Communicators Association
    Format:
    Journal article
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29286
    Journal Title:
    CCA News
    Notes:
    Via online issue. 2 pages., 2009 CEO Cooperative Communicator of the Year explain some of his communications philosophy. Includes discussion of traditional and new channels, with emphasis on being transparent and truthful.

    190. Planting cyber seeds

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tomich, Jeffrey (author)
    Format:
    Journal article
    Publication Date:
    2009-03-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29392
    Journal Title:
    St. Louis Post-Dispatch
    Notes:
    Posted at http://www.stltoday.com/stltoday/business/stories.nsf/0/9E5C776C165AC855862575860080C3FC?OpenDocument, Via STLtoday.com. 4 pages., Reports on staffing and programming efforts by Monsanto Company to interact with stakeholders through blogs and other social media.

    193. Talking agriculture: a study of communication techniques and approaches to crisis communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cussons, David (author) and Nuffield Australia, Griffith, New South Wales.
    Format:
    Report
    Publication Date:
    2009-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29574
    Notes:
    Nuffield Australia Project No. 0903. 52 pages., Report by a participant in the Nuffield Australia Farming Scholars program. Author gathered information in Japan, England, Sweden, USA, Canada and New Zealand.

    200. Making your brand interactive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heckathorn, Carissa (author / National Cooperative Business Association)
    Format:
    Journal Article
    Publication Date:
    2010-05
    Published:
    USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30214
    Journal Title:
    Communique
    Journal Title Details:
    : 11