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    306. Do you reach the Scandinavians by advertising in the English papers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 62, 64

    309. Knowledge of the papers used a prime factor in a successful advertising campaign - an example

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15411
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 126-127
    Notes:
    Features the approach and effectiveness of Wallaces Farmer, Des Moines, Iowa.

    315. How to buy farm broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    CD
    Publication Date:
    2002-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15945
    Notes:
    Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Panelists representing Osborn-Barr, NC+ Hybrids and McCormick Company

    316. How/why to buy farm broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Whaley, Hugh (author)
    Format:
    Presentation
    Publication Date:
    2002-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15959
    Notes:
    4 p., Presentation at the National Association of Farm Broadcasters Convention, Kansas City, Missouri

    326. Mass media in Peru promotes "responsible parenthood"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brace, Judy (author) and Pareja, Reynaldo (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    Peru: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16532
    Journal Title:
    Development Communication Report
    Journal Title Details:
    50 (Summer) : 7,10

    327. Radio instructional programs: some practical guidelines for scriptwriters and planners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    de Fossard, Esta (author)
    Format:
    Journal article
    Publication Date:
    1981-09
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16570
    Journal Title:
    Development Communication Report
    Journal Title Details:
    35 : 6-7
    Notes:
    "Radio is the medium of visual imagination." (p. 6)

    328. Beans in a bowl: observations on communication and adult education in developing countries - part 2

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fugelsang, Andreas (author)
    Format:
    Journal article
    Publication Date:
    1979-10
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16607
    Journal Title:
    Development Communication Report
    Journal Title Details:
    28 : 8-9

    330. Three media strategies used in nutrition education

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmuson, Mark (author)
    Format:
    Journal article
    Publication Date:
    1977-09
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16621
    Journal Title:
    Development Communication Report
    Journal Title Details:
    20 : 1-3

    332. Making up the farm paper list

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 11-12
    Notes:
    Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."

    333. Are there too many farm papers? If so, who is to blame?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leith, S.E. (author)
    Format:
    Journal article
    Publication Date:
    1918-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16921
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    31(2) : 30-31
    Notes:
    "If there ever was a time when the agricultural field should be cleaned up, and weeded down to those papers that are legitimately serving the interests of better agricultural conditions, that time is now." Author urges media buyers to be more selective.

    334. The communication of innovations: combining mass media and interpersonal channels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17031
    Notes:
    Pages 125-145 in Robert A. Solo and Everett M. Rogers (eds.), Inducing technological change for economic growth and development. Michigan State University Press, East Lansing. 238 pages.

    335. New opportunity for Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, Bernard (author)
    Format:
    Journal article
    Publication Date:
    1989-07
    Published:
    International: International Program for Agricultural Knowledge Systems, College of Agriculture, University of Illinois, Urbana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17284
    Journal Title:
    INTERPAKS Interchange
    Journal Title Details:
    6(2) : 3

    338. Place of television in the extension program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cech, Richard J. (author / Iowa State College) and Arnold, Floyd J. (author / Iowa State College)
    Format:
    Journal article
    Publication Date:
    1953-11
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17854
    Journal Title:
    AAACE
    Journal Title Details:
    36 (1) : 7

    339. Homemakers are media, too

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fairbanks, Dwight W. (author)
    Format:
    Journal article
    Publication Date:
    1955-03
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17921
    Journal Title:
    AAACE
    Journal Title Details:
    37 (7) : 6

    340. Farm advertisers widen media: survey shows radio, tv impact

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Niles (author)
    Format:
    Journal article
    Publication Date:
    1975-08-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18438
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(34) : 20, 29
    Notes:
    Describes increase of advertising expenditures for television. "Farm advertisers are just now discovering what tv can do form them."

    341. Changing role of media in agrimarketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David (author)
    Format:
    Magazine article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18473
    Journal Title Details:
    July/August 2003: 6-8
    Notes:
    2 pp.; Argricultural Publications Summit LLC, a supplement of AgriMarketing magazine

    342. How message monies are shifting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 32-33
    Notes:
    Second article in a three-part series about the changing dynamics of agricultural marketing communications.

    345. Communication behaviour of extension personnel with regard to modern rice technology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramesh Babu, A. (author) and Sinha, B. P. (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18764
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    21 (3/4) : 11-15

    346. Communications and the sheep industry development program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author / University of Illinois) and University of Illinois Champaign-Urbana, Illinois
    Format:
    Article
    Publication Date:
    1969-11-19
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: C18882
    Notes:
    7 pages; Speech delivered at the Sheep Industry Development Program Regional Workshop, Urbana, Illinois, November 19, 1969

    348. Mass media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hussain, Muzaffar (author)
    Format:
    Book chapter
    Publication Date:
    1993
    Published:
    Pakistan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19059
    Notes:
    Pages 208-261 in Rajab Ali Memon, managing author, and Elena Bashir, editor, Extension methods. National Book Foundation, Islamabad, Pakistan. 378 pages.

    350. Deed vs. words: can public relations help?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Darrow, Richard W. (author)
    Format:
    Presentation
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
    Notes:
    Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st

    352. Communication technologies for international agricultural and extension education : challenges and opportunities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Radhakrishna, Rama (author / Pennsylvania State Univeristy), Nti, Naana O. (author / Pennsylvania State Univeristy), Layfield, K. Dale (author / Pennsylvania State Univeristy), and Association for International Agricultural and Extension Education
    Format:
    conference papers
    Publication Date:
    1997-03-04
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20287
    Notes:
    Burton Swanson Collection, Section F; from "1997 conference papers : Association for International Agricultural and Extension Education", 13th Annual Conference, 3, 4, 5 April 1997, Arlington, Virginia

    353. CTTA : a method for transferring technology to farmers : planning and implementation guide

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mata, Jose I. (author)
    Format:
    Guide
    Publication Date:
    1992
    Published:
    Peru: Academy for Educational Development (AED)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20743
    Notes:
    Burton Swanson Collection, 259 pages. Communication for Technology Transfer in Agriculture Project

    354. Extension tools : beyond the obsession with new technologies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koutsouris, A. (author) and Papadopoulos, D. (author)
    Format:
    Proceedings
    Publication Date:
    2001-08-27
    Published:
    International: Wageningen University and Research Centre
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20812
    Notes:
    Burton Swanson Collection, from "Integrating multiple landuse for a sustainable future" 15th European Seminar on Extension and Education, Wageningen International Conference Centre, The Netherlands, August 27-31, 2001

    355. Special events provide excellent reasons for extra public relations efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal article
    Publication Date:
    1961-10
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21287
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(10) : 1-3

    359. Targeting Hispanic immigrants with food safety communications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boone, Kristina (author), Penner, Karen (author), Johnson, Becky (author), Young, Audrey (author), and Lubbers, Charles (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21729
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    88(3) : 21-31

    361. Optimal choice of generic milk advertising expenditures by media outlet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169
    Notes:
    Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

    363. Good words from "a friend at court"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    1922-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22518
    Notes:
    Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin 26, pp. 2-3., Cites a letter from the chairman of the Agricultural Press Committee of the American Association of Advertising Agencies noting that advertising agencies "do not hold themselves alert to the agricultural paper idea." Too much focus on markets in cities, too little on those in county seat towns in agricultural districts. Cites the low cost of farm paper advertising and urges advertising agencies to open-mindedly work with farm publishers to develop business.

    364. Communications channels and tools

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gwin, Paul (author) and Lionberger, H. F. (author)
    Format:
    unknown
    Publication Date:
    1979-08-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22649
    Notes:
    Draft book by Lionberger and Gwin titled "Knowledge Pathways: Communication Strategies for Agricultural Development."

    365. The potential of new communication technology

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author)
    Format:
    unknown
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22650
    Notes:
    Pages 81-90 in Rogers, Everett M. "Communication Strategies for Agricultural Development," AED (Academy for Educational Development) Report, 1972.

    366. Appropriate technology and rural communication in Papua, New Guinea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carter, Lawrence J. (author / University of Technology, LAE, Papua, New Guinea)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22690
    Journal Title:
    Pacific Islands Communication Journal
    Journal Title Details:
    10(3) : 48-53

    370. Baa code the sheep of things to come?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carvajal, Doreen (author)
    Format:
    Article
    Publication Date:
    2006-04-25
    Published:
    Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23895
    Notes:
    New York Times via The Age, Melbourne, Australia. 2 pages., Online reservations company displays its corporate logo on blankets worn by sheep along public highways.

    372. Telecommunication technology and its implications for farmers and Extension Services

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lasley, Paul (author), Padgitt, Steve (author), and Hanson, Margie (author)
    Format:
    Journal article
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23975
    Journal Title:
    Technology in Society
    Journal Title Details:
    23(1) : 109-120
    Notes:
    UI electronic subscription

    373. An assessment of member education and communication programs in rural electric cooperatives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haigh, Michel M. (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23986
    Journal Title:
    Management Quarterly
    Journal Title Details:
    41(4) : pg. 39, 17 pgs.
    Notes:
    Copyright: National Rural Electric Cooperative Association.

    374. A semiotic analysis of biotechnology and food safety photographs in Time, Newsweek, and U.S. News & World Report

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rutherford, Tracy A. (author) and Norwood-Tolbert, Jennifer Lynn (author)
    Format:
    Research paper
    Publication Date:
    2006-02-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24001
    Notes:
    25 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].

    377. New Holland's future campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Failor, Bradley (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 24-25
    Notes:
    "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

    378. What media directors want from ag media providers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
    Format:
    Journal article
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(6) : 38-39
    Notes:
    Media directors at four advertising agencies describe trends and needs.

    379. Technology trends in broadcasting

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Provenmire, Jeremy (author)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24775
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 30-32
    Notes:
    Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.

    380. Do farmers wear socks?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24857
    Notes:
    Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages., Emphasizes the buying power of farmers and farm families.

    381. More agencies use farm papers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1924-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24861
    Notes:
    Bulletin No. 2, page 2., Percentage of advertising agencies that use farm papers for their clients has risen from 60.7% in 1922 to 71.3% in 1924.

    383. Looking at costs of graphic literature

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cain, Bonnie J. (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04518
    Journal Title:
    Development Communication Report
    Journal Title Details:
    55 : 12, 14
    Notes:
    Adapted from "Photonovels, comics, and graphic literature : popular print media for development," by Bonnie Cain

    384. Farm broadcasters are faring better than farm operators : strong chemical and animal health product business, shift from print help (farm broadcast '85, the advertiser)

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1985-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04753
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    32(26) : A22-A30
    Notes:
    See C04751 for original

    385. Information transfer materials for interested publics : a survey of water resources research institutes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Houtman, Nick (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06103
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    75 (2) : 10-14
    Notes:
    water quality, James F. Evans Collection

    386. Is there a communication media bias in development projects

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crowder, L. Van (author / Associate Professor of Agricultural Communication and Extension, Institute of Food and Agricultural Sciences, University of Florida)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06104
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    75 (2) : 15-20
    Notes:
    James F. Evans Collection

    387. Generic advertising : a commodity perspective

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gould, Peter (author), MacDonald, Archie (author), and MacDonald: Vice President, Economic and Market Research, Dairy Bureau of Canada; Gould: Economist, Ontario Milk Marketing Board, Canada
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06468
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 355-362

    388. Using communications media

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author), Hixson, Paul C. (author), Woodis, Ray A. (author), and Woodis: Deceased, former Assistant Head, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL; Hixson: Director of Information Services, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL; Evans: Professor and Head, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL
    Format:
    Book chapter
    Publication Date:
    1994
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07367
    Notes:
    See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 142-158

    390. USDA's responsibility to consumers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jacobsen, Michael (author / Executive Director, Center for Science in the Public Interest)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07592
    Journal Title:
    Agricultural Outlook
    Journal Title Details:
    AO-204 : 17-18
    Notes:
    search through journal

    392. Producing prime video news releases : spin off VNRs for radio or sales tapes to gain maximum mileage

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baxter, Brian (author / Baxter communications, Indianapolis, IN)
    Format:
    Journal article
    Publication Date:
    1994-03
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07687
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (3) : 38, 40
    Notes:
    James F. Evans Collection

    393. "Just once" is all it took : campaign scores with simplicity and "in-your-head" approach

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-04
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (4) : 60-63
    Notes:
    James F. Evans Collection

    394. Agency CEOs discuss future of agricultural communications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-05
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07695
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (5) : 28-31
    Notes:
    James F. Evans Collection

    397. Information technology and nutrition education : making the marriage work

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fedale, Scott V. (author / Chair, Information Department, Washington State University)
    Format:
    Conference paper
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07713
    Notes:
    Mimeographed, 1994. 1 p. Paper presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994.

    398. Media selection for agricultural knowledge transfer : the Malaysian experience

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hassan, Musa Abu (author / Department of Development Communication, Centre for Extension and Continuing Education, Agriculture University of Malaysia, Serdang, Selnagor, Malaysia)
    Format:
    Report
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08030
    Notes:
    James F. Evans Collection, Mimeographed, 1994. 25 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., This study examines the ways in which staff of communication units in agricultural extension agencies in Malaysian select media to transfer knowledge to their clients. The findings revealed that the respondents regard actual objects are best in knowledge transfer activities, followed by media that convey reality with a high degree of fidelity. With regard to the selection elements considered important, they choose audience characteristic, followed in order by purpose of communication, audience media preference and time given to complete the media. (original)

    399. Seminar of communications in Honduran agricultural extension programs, April 11-13, 1983, Tegucigalpa, Honduras

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boynton, Peter L. (author)
    Format:
    Report
    Publication Date:
    1973
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08156
    Notes:
    Theodore Hutchcroft collection, Mimeographed, May 1983. 24 p. (Seminar sponsored by Academy for Educational Development, Washington, DC)