Nordansjo, I. (author / Logging Research Foundation, Sweden) and Logging Research Foundation, Sweden
Format:
Conference paper
Publication Date:
1984
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01054
Notes:
Phase 2; Evans, In: Moeller, G.H. and Seal, D.T., eds., Technology transfer in forestry : proceedings of a meeting of the International Union of Forestry Research Organizations, subject group s608; 1983 25 July - 1 August. London : Great Britain Forestry Commission, 1984. (Forestry Commission Bulletin No. 61) p. 92-96.
Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.
search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11605
Notes:
2 pages., Masters thesis - technical journalism, Kansas State College, Manhattan. 56 pages., Report of farmer interviews in Gear County, Kansas, assessing their readership and perceptions of agricultural publications distributed by the Agricultural Extension Service. Questions also invited their suggestions for improving access to desired agricultural information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00105
Notes:
2 pages, Author suggests that when choosing a new marketing medium or channel, figure out how it can reinforce all your existing efforts, layered with them, like a bacon,lettuce and tomato (BLT) sandwich.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36154
Notes:
ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 97-114 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14094
Notes:
Pages 1-10 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02670
Notes:
James F. Evans Collection. Delmar Hatesohl Collection., Rome, Italy : Information Division, Development Support Communication Branch, Food and Agriculture Organization of the United Nations, 1987. 44 p.
Radhakrishna, Rama (author / Pennsylvania State Univeristy), Nti, Naana O. (author / Pennsylvania State Univeristy), Layfield, K. Dale (author / Pennsylvania State Univeristy), and Association for International Agricultural and Extension Education
Format:
conference papers
Publication Date:
1997-03-04
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20287
Notes:
Burton Swanson Collection, Section F; from "1997 conference papers : Association for International Agricultural and Extension Education", 13th Annual Conference, 3, 4, 5 April 1997, Arlington, Virginia
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12888
Notes:
Papers presented at the 12th Annual Convention and Conference of the Society for Information Science, Hyderabad, India, January 28-30, 1993., Chapter 10 in P.C. Bose and H.C. Jain (eds.), Information management for rural development. Shipra Publications, Delhi, India. 159 p.
Ray, G.L. (author / Assistant Director of Agricultural Extension, Bidhan Chandra Krishi Viswa Vidyalaya, West Bengal) and Assistant Director of Agricultural Extension, Bidhan Chandra Krishi Viswa Vidyalaya, West Bengal
Format:
Journal article
Publication Date:
1975-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04819
Page 8 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of Research Bulletin 850, Ohio Agricultural Experiment Station, Ohio State University,Columbus. 1960. 38 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17031
Notes:
Pages 125-145 in Robert A. Solo and Everett M. Rogers (eds.), Inducing technological change for economic growth and development. Michigan State University Press, East Lansing. 238 pages.
Rutherford, Tracy A. (author) and Norwood-Tolbert, Jennifer Lynn (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24001
Notes:
25 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
Page 79 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research report, College of Agriculture, University of Illinois, Urbana. 1959. 24 pages.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96
Pages 75-76 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for master of science degree in extension education, Cornell University, Ithaca, NY. 1959. 178 pages.
Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
Format:
Commentary
Publication Date:
2009-11-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
Notes:
2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.
Shan, Liran Christine (author), Panagiotopoulos, Panagiotis (author), Regan, Aine (author), De Brun, Aoife (author), Barnett, Julie (author), Wall, Patrick (author), and McConnon, Aine (author)
Format:
Journal article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11599
5 pages., Online via UI e-subscription, Researchers examined the use and impact of social media on two-way communication between consumers and public organizations in the food safety and nutrition area. Findings indicated that social media penetrated and brought new opportunities to interactions between food organizations and the public.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09046
Notes:
FAO Economic and Social Development Series. No. 24. 1981 Training for Agriculture and Rural Development . Food and Agriculture Organization of the United Nations. Rome 1982. 103-112.
7 pages., The study highlighted the information needs and information sources used by the farmers of Kurukshetra district. Data were elicited through the questionnaire. All the farmers needed information on availability and use of pesticides, fertilizers for the crop, disease, pest, weed control, knowing and selling market prices of crops followed by government schemes/policies (98.1%), variety and new cropping system, availability of seeds (96.2%), Agricultural loan (73.1%), weather/weather forecast (73.1%), etc. The majority of the respondents (59.6%) were using newspapers in which Dainik Bhaskar (46.2%) was the first choice of farmers and (30.8%) banners and wall paintings were also assisted. Mobile phones (69.2%) and Television (67.3%) were major electronic sources among them. All the respondents were using these sources to increase agricultural production, availability and know the current market prices. While (90.4%) were using proper use of fertilizers/medicines/pesticides and curing diseases followed by (82.7%) know about new agricultural technology, weather (76.9%). Insufficient information literacy, information communication technology (ICT) skills (87.7%), and inadequate training opportunities (61.5%) were the main constraints faced by farmers. Satisfaction was high in electronic sources (53.8%) than print information (23.1%) sources for their agricultural information among the farmers of Kurukshetra.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14115
Notes:
First published in Media Development, 1, 1987., Chapter 12 in Charles Okigbo (ed.), Development Communication Principles. African Council for Communication Education, Nairobi, Kenya. 365 pages.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96
Steel, Suzanne (author) and Filipic, Martha (author)
Format:
Research report
Publication Date:
2013
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06773
Notes:
Online via the College of Food, Agricultural, and Environmental Sciences, The Ohio State University, Columbus. 5 pp., Development Grant Report to the Board of the Association for Communication Excellence in Agriculture, Natural Resources, and Life Sciences Communication. Report of a survey about how agricultural and mainstream media in the U.S use social media.
Chain coordination is growing in importance for those in the food industry to maintain access to global markets and competitive advantage. Information communication facilitates coordination and is seen as the glue that holds organisational chain relationships together. This paper describes how Australian food processors have been exchanging information to coordinate customers and suppliers in their chains along with changes over time. The most frequent information exchanged was to resolve problems. Operational issues were only discussed when exceptions arose and this was decreasing over time, as problems were resolved and processes improved. For the organisations studied, they were increasingly formalising processes to review progress and performance. A wide range of organisational departments were involved in communications with customers and suppliers, especially to resolve problems and develop new products. While the traditional telephone and face-to-face communication methods were the most popular, e-mails were replacing faxes. There were also moves to increasing use of reports, electronic data interchange and intranets for more well developed relationships with larger customers and suppliers. These changes in communication systems were the source of some increased satisfaction with information systems by improving timeliness and depth of information shared. However, there was perceived to be some room for further improvement.
Introduction
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36229
Notes:
Accessed 03/22/2011, Pages 342-353 in S. Healy, B. Berryman and D. Goodman (eds.), Proceedings Radio in the World: Radio Conference 2005, Melbourne, Australia. Via online from Queensland University of Technology, Brisbane.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07303
Notes:
Paul Hixson Collection., Presentation at the annual conference of the Association for Communicators in Education (ACE), Moscow, Idaho/Pullman, Washington, July 19, 1994. 12 pages.
Taylor, Jonathan G. (author), Gillette, Shana C. (author), Hodgson, Ronald W. (author), Downing, Judith L. (author), Burns, Michele R. (author), Chavez, Deborah J. (author), and Hogan, John T. (author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11574
14 pages., Online from publisher via open access., Researchers studied fire communications during different stages of two wildfires in southern California. Findings revealed that pre-fire communication planning was particularly effective for smaller fire events and parts of that planning proved invaluable for the large fire event as well. Findings also identified information needs of residents.
11 pages., Authors focus on the Australian perspective and draw on a detailed global context to better understand how research might inform the use of creative non-fiction storytelling to aid new technology development.
