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    341. Changing role of media in agrimarketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David (author)
    Format:
    Magazine article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18473
    Journal Title Details:
    July/August 2003: 6-8
    Notes:
    2 pp.; Argricultural Publications Summit LLC, a supplement of AgriMarketing magazine

    342. How message monies are shifting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 32-33
    Notes:
    Second article in a three-part series about the changing dynamics of agricultural marketing communications.

    345. Communication behaviour of extension personnel with regard to modern rice technology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramesh Babu, A. (author) and Sinha, B. P. (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18764
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    21 (3/4) : 11-15

    346. Communications and the sheep industry development program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author / University of Illinois) and University of Illinois Champaign-Urbana, Illinois
    Format:
    Article
    Publication Date:
    1969-11-19
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: C18882
    Notes:
    7 pages; Speech delivered at the Sheep Industry Development Program Regional Workshop, Urbana, Illinois, November 19, 1969

    348. Mass media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hussain, Muzaffar (author)
    Format:
    Book chapter
    Publication Date:
    1993
    Published:
    Pakistan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19059
    Notes:
    Pages 208-261 in Rajab Ali Memon, managing author, and Elena Bashir, editor, Extension methods. National Book Foundation, Islamabad, Pakistan. 378 pages.

    350. Deed vs. words: can public relations help?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Darrow, Richard W. (author)
    Format:
    Presentation
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
    Notes:
    Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st