Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11605
Notes:
2 pages., Masters thesis - technical journalism, Kansas State College, Manhattan. 56 pages., Report of farmer interviews in Gear County, Kansas, assessing their readership and perceptions of agricultural publications distributed by the Agricultural Extension Service. Questions also invited their suggestions for improving access to desired agricultural information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
Notes:
Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.
Ray, G.L. (author / Assistant Director of Agricultural Extension, Bidhan Chandra Krishi Viswa Vidyalaya, West Bengal) and Assistant Director of Agricultural Extension, Bidhan Chandra Krishi Viswa Vidyalaya, West Bengal
Format:
Journal article
Publication Date:
1975-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04819
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
Notes:
Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25586
Notes:
Pages 133-160 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25585
Notes:
Pages 114-132 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
Tuttle, Sabrina (author), Moore, Gerald (author), Livingston, Matthew (author), Masters, Linda (author), Long, Jonathan (author), Benally, Jeannie (author), Adolf, Melvina (author), and Hiller, Joseph (author)
Format:
Paper
Publication Date:
2008-03-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27987
Notes:
Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 12 pages.
9 pages., Online via UI e-subscription, Researchers examined Internet access and interest in receiving nutrition education via social media application among low-income adults participating in the Supplemental Nutrition Assistance Program Education (SNAP-Ed).Results indicated similar Internet accessibility in southern Illinois among low-income populations compared with national rural rates. Interest in using online nutrition education varied among participants according to age. Overall, 49% of middle-aged adults aged 33-64 years and 87% of seniors aged 65 years or older reported they would not use online nutrition education.
Copp, James H. (author), Rust, I.W. (author), and Dept. Sociology and Rural Sociology, University of Kentucky; Dept. Sociology and Rural Sociology, University of Kentucky
Format:
Journal / Research summary
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00422
Koutsouris, A. (author) and Papadopoulos, D. (author)
Format:
Proceedings
Publication Date:
2001-08-27
Published:
International: Wageningen University and Research Centre
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20812
Notes:
Burton Swanson Collection, from "Integrating multiple landuse for a sustainable future" 15th European Seminar on Extension and Education, Wageningen International Conference Centre, The Netherlands, August 27-31, 2001
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08042
Notes:
John L. Woods Collection, Early progress report involving the Forest Resources and Technologies (FOREST) Project in Russia. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U. S. Agency for International Development. 4 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03341
Notes:
Phase II; Contains Preface, Table of Contents, and Introduction only. Summary available in Main Stacks 630.73 Un364r, Washington, D.C. : The American University, 1958. 111 p. (Master thesis, communication)
Pages 83-84 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the doctor of philosophy degree in agricultural journalism, University of Wisconsin, Madison. 1961. 161 pages.
