Search

    Start Over Subject Term media selection

    44. Agricultural opinion leader communication channel preferences: an empirical analysis of participants of agricultural and natural resource leadership development programs

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Alexa J. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11039
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    57(1) 91-105
    Notes:
    Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.

    45. Risk communication applied to food safety handbook

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Introduction
    Publication Date:
    2016
    Published:
    International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy and World Health Organization, Switzerland.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11099
    Notes:
    99 pages., Introduction to citation information and table of contents. (5 pages)

    46. Science and social media: how to avoid feeding the troll and save your time

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mannella, L. (author)
    Format:
    Journal article abstract
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11603
    Journal Title:
    Acta Horticulturae
    Journal Title Details:
    1144 : 1-6
    Notes:
    1 page., Online via UI e-subscription, Despite some offensive uses of social media by "trolls," author encouraged researchers to "pay great attention to the management of social media, although it is a time-consuming task."

    48. Utilizing digital media in agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landry, Lesley (author), Carlson, Wayne (author), Johnson, Michele (author), Harding, Shawn (author), Stewart, Janine (author), and Steever, Sara (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06564
    Journal Title:
    Agri Marketing
    Journal Title Details:
    54(1) : 18-20

    49. Strategic communications at the commercial transfer of technology of the agricultural research and development production

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pertamasari, Riko B. (author), Vitayala, Aida (author), Pandjaitan, Nurmala K. (author), Sarma, Ma'mun (author), and Damardjati, Djoko S. (author)
    Format:
    Journal article
    Publication Date:
    2015-07
    Published:
    Indonesia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06511
    Journal Title:
    International Journal of Research in Agriculture and Food Sciences
    Journal Title Details:
    3(2) : 25-23

    50. Substitution between online and offline advertising: evidence from the carbonated soft drink industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
    Format:
    Paper
    Publication Date:
    2015-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
    Notes:
    Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.

    51. Social networks as marketing channels

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Petrov, Sonja (author), Zubac, Vesna (author), and Milojevic, Miroslav (author)
    Format:
    Journal article
    Publication Date:
    2015-04
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06278
    Journal Title:
    Ekonomika
    Journal Title Details:
    61(2) : 153-167
    Notes:
    Accessed August 6, 2015.

    52. Interactive communication with the public: qualitative exploration of the use of social media by food and health organizations

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shan, Liran Christine (author), Panagiotopoulos, Panagiotis (author), Regan, Aine (author), De Brun, Aoife (author), Barnett, Julie (author), Wall, Patrick (author), and McConnon, Aine (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11599
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    47(1) : 104-108
    Notes:
    5 pages., Online via UI e-subscription, Researchers examined the use and impact of social media on two-way communication between consumers and public organizations in the food safety and nutrition area. Findings indicated that social media penetrated and brought new opportunities to interactions between food organizations and the public.

    54. U.S. agricultural commodity organizations' use of blogs as a communications tool

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moore, Madeline L. (author), Meyers, Courtney (author), Irlbeck, Erica (author), and Burris, Scott (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06142
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    99(2) : 61-75

    57. Over the hurdles: barriers to social media use in extension offices

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newbury, Elizabeth (author), Humphreys, Lee (author), and Fuess, Lucas (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06038
    Journal Title:
    Journal of Extension
    Journal Title Details:
    52(5) : 5FEA1
    Notes:
    8 pages.

    59. Research: ag marketers remain devoted to print, events, but are prepping for move to digital

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News releases
    Publication Date:
    2014-07-18
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
    Notes:
    Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.

    60. Comparing B2B and agri-marketers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.