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    487. Knowledge of the papers used a prime factor in a successful advertising campaign - an example

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15411
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 126-127
    Notes:
    Features the approach and effectiveness of Wallaces Farmer, Des Moines, Iowa.

    488. Do you reach the Scandinavians by advertising in the English papers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 62, 64

    493. Information Needs and Use of Information Sources by the Farmers: A Survey of Kurukshetra District, Haryana

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, Joginder (author) and Kumar, Rajiv (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    International: International Journal of Information Dissemination and Technology
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12197
    Journal Title:
    International Journal of Information Dissemination and Technology
    Journal Title Details:
    Vol. 10 Issue 4
    Notes:
    7 pages., The study highlighted the information needs and information sources used by the farmers of Kurukshetra district. Data were elicited through the questionnaire. All the farmers needed information on availability and use of pesticides, fertilizers for the crop, disease, pest, weed control, knowing and selling market prices of crops followed by government schemes/policies (98.1%), variety and new cropping system, availability of seeds (96.2%), Agricultural loan (73.1%), weather/weather forecast (73.1%), etc. The majority of the respondents (59.6%) were using newspapers in which Dainik Bhaskar (46.2%) was the first choice of farmers and (30.8%) banners and wall paintings were also assisted. Mobile phones (69.2%) and Television (67.3%) were major electronic sources among them. All the respondents were using these sources to increase agricultural production, availability and know the current market prices. While (90.4%) were using proper use of fertilizers/medicines/pesticides and curing diseases followed by (82.7%) know about new agricultural technology, weather (76.9%). Insufficient information literacy, information communication technology (ICT) skills (87.7%), and inadequate training opportunities (61.5%) were the main constraints faced by farmers. Satisfaction was high in electronic sources (53.8%) than print information (23.1%) sources for their agricultural information among the farmers of Kurukshetra.

    494. Other consulting #9

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author)
    Format:
    File
    Publication Date:
    unknown
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8 Document Number: D09070
    Notes:
    Includes Document C12670 "Is there a communication media bias in development programs?". In three folders in the box., Francis C. Byrnes Collection

    495. Promotion & advertising for Kentucky's direct markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stegelin, Forrest (author), Weckman, R. (author), Hoban, T.J. (author), and Strang, J. (author)
    Format:
    Paper
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10108
    Notes:
    University of Kentucky College of Agriculture Cooperative Extension Service. 17 p.

    496. The Tammen happening: what we did and what we learned In: Proceedings 1983 Illinois strawberry school

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dahl, Delbert T. (author / Office of Agricultural Communications, University of Illinois at Urbana-Champaign)
    Format:
    Conference paper
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08454
    Notes:
    Urbana, IL : University of Illinois, 1983. 13-21. (horticulture series no. 43)