Ashby, Bruce (author / Advertising Manager, General Foods Corporation) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36822
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 50. 6 pages., Delivered at the departmental session, Agricultural Publishers Association, New York City, New York, June 16, 1931.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28831
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 83. 2 pages., Concerns an early Farm Bureau publication with national circulation. Article indicates that under a cooperative agreement the periodical will carry advertisements in combination with farm papers. "Not a competitor."
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Report
Publication Date:
1926-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28860
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 27. 7 pages., Report of a speech before the Advertising Agencies Council of Cincinnati, Ohio.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28828
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 13, p. 1., "The coming of radio brings a new problem to publishers." Signs of shift.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Speech
Publication Date:
1926-02-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28861
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 13. 3 pages., Speech before the annual meeting of the Inland Dairy Press Association, Chicago, Illinois.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1925-08-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28858
Notes:
Agricultural Publishers Association Records, UI Archives., APA Bulletin 34, page 2.., Author notes the growing prospects of advertising by marketers of radios among farm residents.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22518
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin 26, pp. 2-3., Cites a letter from the chairman of the Agricultural Press Committee of the American Association of Advertising Agencies noting that advertising agencies "do not hold themselves alert to the agricultural paper idea." Too much focus on markets in cities, too little on those in county seat towns in agricultural districts. Cites the low cost of farm paper advertising and urges advertising agencies to open-mindedly work with farm publishers to develop business.
Hayden, Victor F. (author) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1922-06-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28855
Notes:
Agricultural Publishers Association Records, UI Archives., Printers Ink magazine editorial of January 26, 1922, cited in APA Special Bulletin. 1 page., Describes potentials for selling to farm women.
"If there ever was a time when the agricultural field should be cleaned up, and weeded down to those papers that are legitimately serving the interests of better agricultural conditions, that time is now." Author urges media buyers to be more selective.
Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."
