This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
Ashby, Bruce (author / Advertising Manager, General Foods Corporation) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36822
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 50. 6 pages., Delivered at the departmental session, Agricultural Publishers Association, New York City, New York, June 16, 1931.
Bates, Ronald O. (author), Ferry, Elizabeth (author), Guthrie, Thomas (author), May, Gerald (author), Rozeboom, Dale (author), and Siegford, Janice (author)
Format:
Journal article
Publication Date:
2012-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06114
Behrens, John H. (author), Evans, James F. (author), and Behrens: Professor of Agricultural Communications, University of Illinois; Evans: Professor of Agricultural Communications, University of Illinois
Format:
Book chapter
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03490
Notes:
John Behrens Collection; see C03480 for original, In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 144-155
Bhardwaj, D.P. (author / Senior Research Officer, National Institute of Community Development and Cooperation, Rajendranagar, Hyderabad) and Senior Research Officer, National Institute of Community Development and Cooperation, Rajendranagar, Hyderabad
Format:
Journal article
Publication Date:
1966
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 39 Document Number: B04468