Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11605
Notes:
2 pages., Masters thesis - technical journalism, Kansas State College, Manhattan. 56 pages., Report of farmer interviews in Gear County, Kansas, assessing their readership and perceptions of agricultural publications distributed by the Agricultural Extension Service. Questions also invited their suggestions for improving access to desired agricultural information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
Notes:
Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.
Ray, G.L. (author / Assistant Director of Agricultural Extension, Bidhan Chandra Krishi Viswa Vidyalaya, West Bengal) and Assistant Director of Agricultural Extension, Bidhan Chandra Krishi Viswa Vidyalaya, West Bengal
Format:
Journal article
Publication Date:
1975-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04819
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
Notes:
Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25586
Notes:
Pages 133-160 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25585
Notes:
Pages 114-132 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
Tuttle, Sabrina (author), Moore, Gerald (author), Livingston, Matthew (author), Masters, Linda (author), Long, Jonathan (author), Benally, Jeannie (author), Adolf, Melvina (author), and Hiller, Joseph (author)
Format:
Paper
Publication Date:
2008-03-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27987
Notes:
Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 12 pages.
9 pages., Online via UI e-subscription, Researchers examined Internet access and interest in receiving nutrition education via social media application among low-income adults participating in the Supplemental Nutrition Assistance Program Education (SNAP-Ed).Results indicated similar Internet accessibility in southern Illinois among low-income populations compared with national rural rates. Interest in using online nutrition education varied among participants according to age. Overall, 49% of middle-aged adults aged 33-64 years and 87% of seniors aged 65 years or older reported they would not use online nutrition education.
Copp, James H. (author), Rust, I.W. (author), and Dept. Sociology and Rural Sociology, University of Kentucky; Dept. Sociology and Rural Sociology, University of Kentucky
Format:
Journal / Research summary
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00422
Koutsouris, A. (author) and Papadopoulos, D. (author)
Format:
Proceedings
Publication Date:
2001-08-27
Published:
International: Wageningen University and Research Centre
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20812
Notes:
Burton Swanson Collection, from "Integrating multiple landuse for a sustainable future" 15th European Seminar on Extension and Education, Wageningen International Conference Centre, The Netherlands, August 27-31, 2001
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08042
Notes:
John L. Woods Collection, Early progress report involving the Forest Resources and Technologies (FOREST) Project in Russia. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U. S. Agency for International Development. 4 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03341
Notes:
Phase II; Contains Preface, Table of Contents, and Introduction only. Summary available in Main Stacks 630.73 Un364r, Washington, D.C. : The American University, 1958. 111 p. (Master thesis, communication)
Pages 83-84 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the doctor of philosophy degree in agricultural journalism, University of Wisconsin, Madison. 1961. 161 pages.
Bhardwaj, D.P. (author / Senior Research Officer, National Institute of Community Development and Cooperation, Rajendranagar, Hyderabad) and Senior Research Officer, National Institute of Community Development and Cooperation, Rajendranagar, Hyderabad
Format:
Journal article
Publication Date:
1966
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 39 Document Number: B04468
Ashby, Bruce (author / Advertising Manager, General Foods Corporation) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36822
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 50. 6 pages., Delivered at the departmental session, Agricultural Publishers Association, New York City, New York, June 16, 1931.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01348
Notes:
AgComm Teaching. Hal R. Taylor Collection (abstract), St. Paul, Minnesota: Agricultural Extension Service, Institute of Agriculture, University of Minnesota, Extension Methods Series No. 3. 5 pp.
Hall, E.T., ed. (author / New York State College of Home Economics at Cornell University) and New York State College of Home Economics at Cornell University
Format:
Report
Publication Date:
1958
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02442
Notes:
#1004, Harold Swanson Collection. Summary available in Main Stacks 630.73 Un364r, Ithaca, NY : Cornell University, New York State College of Home Economics, 1958. 18 p.
Del Castello, Riccardo (author) and Braun, Paul Mathias (author)
Format:
Report
Publication Date:
2006
Published:
International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy, and Deutsche Gesellschaft fur Technische Zusammenarbeit GmbH, Eschborn, Germany.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08289
Online periodical. 1 pages., Highlights from a young professionals webinar about tips for success in the agricultural journalism/communications workplace. Includes link to a recording of the session.
Grieshop, James I. (author / Lecturer and Specialist, Department of Applied Behavioral Sciences, Cooperative Extension, University of California, Davis) and Lecturer and Specialist, Department of Applied Behavioral Sciences, Cooperative Extension, University of California, Davis
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02930
Gould, Peter (author), MacDonald, Archie (author), and MacDonald: Vice President, Economic and Market Research, Dairy Bureau of Canada; Gould: Economist, Ontario Milk Marketing Board, Canada
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06468
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 355-362
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14115
Notes:
First published in Media Development, 1, 1987., Chapter 12 in Charles Okigbo (ed.), Development Communication Principles. African Council for Communication Education, Nairobi, Kenya. 365 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22518
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin 26, pp. 2-3., Cites a letter from the chairman of the Agricultural Press Committee of the American Association of Advertising Agencies noting that advertising agencies "do not hold themselves alert to the agricultural paper idea." Too much focus on markets in cities, too little on those in county seat towns in agricultural districts. Cites the low cost of farm paper advertising and urges advertising agencies to open-mindedly work with farm publishers to develop business.
Buchner, Richard P. (author), Grieshop, James I. (author), Connell, Joseph H. (author), Krueger, William H. (author), Olson, William H. (author), Hasey, Janine K. (author), Pickel, Carolyn (author), Edstrom, John (author), and Yoshikawa, Frank T. (author)
Format:
Journal article
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11713
Results of a study examining the regional reach of information for tree crop farmers in a six-county area questioned the traditional emphasis on pest control advisors and private consultants as an effective way to distribute information widely. Farmer responses to this survey identified farm advisors as more useful information sources. Authors also encouraged agricultural educators to learn more about how farmers gather information and what influences their adoption of new practices.
Garforth, C. (author), Oakley, P. (author), and University of Reading, School of Education, Agricultural Extension and Rural Development Center, UK; University of Reading, School of Education, Agricultural Extension and Rural Development Center, UK
Format:
Book
Publication Date:
1985
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01875
Notes:
James F. Evans Collection; Contains table of contents only, Rome, Italy : Food and Agriculture Organization of the United Nations, 1985. 144 p. (FAO Training Series No.11)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08082
Notes:
John L. Woods Collection, RB #358. Development Training and Communication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand. 11 pages with accompanying charts.
11 pages., Authors focus on the Australian perspective and draw on a detailed global context to better understand how research might inform the use of creative non-fiction storytelling to aid new technology development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00479
Notes:
1 page., Announces and describes a new "Harvesting the Power of Farm Broadcasting" web-based curriculum. Developed through collaboration of Texas Tech University and the National Association of Farm Broadcasting. Available at http://www.depts.ttu.edu/aged/nafb_website/
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.
Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:
Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.