Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06740
Notes:
Online via ProQuest Digital Dissertations. Abstract of master's thesis, Sul Ross State University. Publication No. AAT 1355592. Source: MAI 32/03, p. 877, June 1994. 1 page.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
Hassan, Musa Abu (author / Department of Development Communication, Centre for Extension and Continuing Education, Agriculture University of Malaysia, Serdang, Selnagor, Malaysia)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08030
Notes:
James F. Evans Collection, Mimeographed, 1994. 25 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., This study examines the ways in which staff of communication units in agricultural extension agencies in Malaysian select media to transfer knowledge to their clients. The findings revealed that the respondents regard actual objects are best in knowledge transfer activities, followed by media that convey reality with a high degree of fidelity. With regard to the selection elements considered important, they choose audience characteristic, followed in order by purpose of communication, audience media preference and time given to complete the media. (original)
Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:
Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Speech
Publication Date:
1926-02-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28861
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 13. 3 pages., Speech before the annual meeting of the Inland Dairy Press Association, Chicago, Illinois.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Report
Publication Date:
1926-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28860
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 27. 7 pages., Report of a speech before the Advertising Agencies Council of Cincinnati, Ohio.
