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    154. Technology helps small environmental group get big results

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Greene, Stephen G. (author)
    Format:
    Journal article
    Publication Date:
    2001-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13096
    Journal Title:
    Chronicle of Philanthropy
    Journal Title Details:
    3 pages
    Notes:
    http://philanthropy.com/free/articles/v13/i06/06001001.htm

    157. Forest Service says its law-enforcement officers can't talk to local media without D.C. permission

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hale, John (author)
    Format:
    Blog
    Publication Date:
    2010-04-22
    Published:
    USA: Institute for Rural Journalism and Community Issues, University of Kentucky, Lexington.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36724
    Notes:
    Via The Rural Blog. 1 page.

    158. Exploring the impact of Ohio agricultural organizations' social media use on traditional media coverage of agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Leigha (author), Specht, Annie R. (author), Buck, Emily R. (author), and The Ohio State University
    Format:
    Online journal article
    Publication Date:
    2019-11
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11026
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(4)
    Notes:
    16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.

    162. Farm wives blitz consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harris, Maxene (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09614
    Journal Title:
    Missouri Ruralist
    Journal Title Details:
    : 35-36
    Notes:
    Delmar Hatesohl Collection, Three members of the Missouri Young Farmers and Farm Wives Association conducted a three-day "Missouri Blitz" to tell consumers the farmers' side of the food story."

    163. Advance planning pays off

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hatesohl, Delmar (author)
    Format:
    Journal article
    Publication Date:
    1957-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17596
    Journal Title:
    AAACE
    Journal Title Details:
    39 (7) : 7

    164. Publishers express views on free publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1926-03-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36771
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 23. 1 page.

    166. What will they expect?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heathman, Jessie E. (author)
    Format:
    Journal article
    Publication Date:
    1956-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17573
    Journal Title:
    AAACE
    Journal Title Details:
    38 (11) : 4

    167. Agricultural safety and health workshops for journalists: strategies that work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heiberger, S.W. (author), Hanna, C.L. (author), and Lee, B.C. (author)
    Format:
    Report
    Publication Date:
    2008
    Published:
    USA: Marshfield Clinc, Marshfield, Wisconsin.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28379
    Notes:
    Posted at http://www.marshfieldclinic.org, 22 pages.

    168. Preferences of Arkansas rural newspaper editors regarding agricultural extension service news

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Highfill, J.V. (author) and Roy, K.B. (author)
    Format:
    Research summary
    Publication Date:
    1936
    Published:
    USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08954
    Notes:
    Page 10 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Extension Service Series No. 1, Arkansas Agriculture College Extension, Little Rock. 1936. 12 pages.

    169. The importance of dissemination of information in the effectiveness of an agricultural extension agent

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hilgendorf, R.D. (author)
    Format:
    Thesis summary
    Publication Date:
    1947
    Published:
    USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08931
    Notes:
    Page 8 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Digest of a master's thesis, Washington University, Washington, D.C. Report of an MS thesis, Agricultural Extension, Agriculture College, Kansas State College, Manhattan. 1947. 54 pages..

    170. The importance of dissemination of information in the effectiveness of an agricultural extension agent

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hilgendorf, Robert Donald (author)
    Format:
    Master's thesis
    Publication Date:
    1947
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: B03066
    Notes:
    Phase 2; Contains Table of Contents and Introduction only. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Manhattan, KS : Kansas State University, 1947. 54 p. Master thesis (Department of Industrial Journalism and Printing). Summary of thesis for master of science degree, College of Agriculture, Kansas State College, Manhattan. 54 pages.

    173. Advanced media relations: what to do when reporters make mistakes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hilt, Marci (author)
    Format:
    Summary
    Publication Date:
    2007-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25858
    Notes:
    Summary of a presentation at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 1 page.

    177. A plea for the revival of Rule 1

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Horstmeier, Greg (author)
    Format:
    Journal article
    Publication Date:
    2009-03
    Published:
    USA: American Agricultural Editors' Association, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28802
    Journal Title:
    ByLine
    Journal Title Details:
    : 17
    Notes:
    Via online issue. 1 page.

    178. Shackled to stereotypes: scientists know that their image is poor and accept that they need to do something about it

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Catherine (author)
    Format:
    Journal article
    Publication Date:
    2001-02
    Published:
    United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C27075
    Journal Title:
    Science and Public Affairs
    Journal Title Details:
    : 21-23

    180. The agricultural television package service of the U.S. Department of Agriculture -- after five years

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hutchcroft, Paul Theodore (author)
    Format:
    Master's thesis
    Publication Date:
    1959
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10695
    Journal Title Details:
    212 pages
    Notes:
    INTERPAKS Collection; Contains part of Table of Contents only, From the College of Arts and Sciences of the American University, Washington, D.C., 1959, now at

    181. Responding to media cheap shots : observations on the CAST experience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hutchcroft, Theodore (author)
    Format:
    Report
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08138
    Notes:
    Theodore Hutchcroft Collection, Ames, IA: Council for Agricultural Science and Technology, February 1983. 7 p. (CAST paper no. 16)

    184. Tools for effective communications: beginning a new nutrition conversation with consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Food Information Council, Washington, D.C.
    Format:
    Guide
    Publication Date:
    2010-04-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29962
    Notes:
    37 pages., Packet of resources for use in communicating about various aspects of food and nutrition.

    185. "Grassroots" provides an excellent model of coverage of urgent rural issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Programme for the Development of Communication, United Nations Educational, Scientific and Cultural Organization (UNESCO)
    Format:
    News release
    Publication Date:
    2004-02-03
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24721
    Notes:
    Retrieved September 16, 2006, 1 page., Describes a monthly selection of rural reportage from a wide range of local and community newspapers from different parts of India. "A considerable number of mainstream newspapers are now using 'Grassroots' as a source of rural news features."

    186. Reporting on women and agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Women's Media Foundation, Washington, D.C.
    Format:
    Article
    Publication Date:
    2011
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00156
    Notes:
    Final meeting with participants, May 2011. Four-year IWMF program supported by the Howard G. Buffet Foundation., Via website. 2 pages.

    187. How Well do We Relate: Media Professionals' Awareness and Perceptions of a Land Grant Institution

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author / University of Flordia), Meyers, Courtney (author / Texas Tech University), Abrams, Katie (author / University of Flordia), and Baker, Lauri M. (author / University of Flordia)
    Format:
    Conference paper
    Publication Date:
    2009-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30398
    Notes:
    Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.

    188. Agricultural and natural resources awareness programming: barriers and benefits as perceived by county extension agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Hodges, Alan W. (author), Fuhrman, Nicholas E. (author), and Brain, Roslynn G. (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36026
    Journal Title:
    Journal of Extension
    Journal Title Details:
    47(2) : 2FEA3
    Notes:
    Via online. 11 pages.

    189. How well do we relate: media professionals' awareness and perceptions of a land grant institution

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Baker, Lauri (author), and Abrams, Katie (author)
    Format:
    Paper
    Publication Date:
    2009-05-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29945
    Notes:
    Presented at the American Association for Agricultural Education Research Conference, Louisville, Kentucky, May 20-22, 2009. 14 pages.

    190. Managing media relations: determining the reputation of a land grant institution from perspective of media professionals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), Abrams, Katie (author), and Baker, Lauri M. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00177
    Journal Title Details:
    95(2) : 60-73

    191. A case study of the crisis communications used in the 2009 Salmonella outbreak in peanut products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irlbeck, Erica (author), Jennings, Jessica Fry (author), Meyers, Courtney (author), Gibson,Courtney (author), and Chambers, Todd (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02176
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(4) : 19-32

    192. Environmental media services: Journalists' resource or special interest group? (or, how one group can be many things to many people on the internet)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irvine, Ross S. (author)
    Format:
    Report
    Publication Date:
    2000-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10871
    Journal Title Details:
    4 page
    Notes:
    ePublic Relations Ltd., posted March 2000, Canada

    194. Is there a medialization of climate science? Results from a survey of German climate scientists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ivanova, Ana (author), Schafer, Mike S. (author), Schlichting, Inga (author), and Schmidt, Andreas (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06477
    Journal Title:
    Science Communication
    Journal Title Details:
    35(5) : 626-653

    195. AgNews Web Server: Using New Technology To Save Time

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jackson, B. (author) and Palmer, J.D. (author)
    Format:
    Conference proceedings
    Publication Date:
    1998-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10162
    Notes:
    Available from, Proceedings of the Ninety-Fifth Annual Meeting. Little Rock, Arkansas. Feb. 1-3, 1998. 2 p.

    197. AGNEWS: a new look meant visuals for this web site

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Janish, Scott (author), Phillips, Kathleen (author), and Fannin, Blair (author)
    Format:
    Paper
    Publication Date:
    2002-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13760
    Notes:
    3 p., A paper presented to the Southern Association of Agricultural Scientists, Orlando, FL, February 2002

    200. Use of extension news sent directly to Iowa weeklies versus releases through county extension offices

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, H.M. (author)
    Format:
    Thesis summary
    Publication Date:
    1958-07
    Published:
    USA: Extension Service Circular 518, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08370
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1957
    Notes:
    Pages 66-67 in Review of Extension Research, January through December 1957. Summary of a thesis for the Master of Science degree at Iowa State College, Ames. 1957. 85 pages.