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    11. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

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    12. Public attitudes study proves again : give people credit for being intelligent

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    14. "Dioxins are the easiest topic to mention": resident activists' construction of knowledge about low-level exposure to toxic chemicals

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    15. Source-media relations: the production of the environmental agenda

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    16. Responsibilities for accomplishing the task

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    17. News stories, feature stories, newspaper columns, and special newspaper pages

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    18. College and commercial news releases discussed by three farm radio editors

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    19. Cooperation with the rural press

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    20. Managing communications in a crisis

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