Pages 54-55 in Review of Extension Research, January through December 1957. Summary of research for Agricultural Extension, College of Agriculture, University of Illinois, Urbana. 1957. 7 pp.
Pages 66-67 in Review of Extension Research, January through December 1957. Summary of a thesis for the Master of Science degree at Iowa State College, Ames. 1957. 85 pages.
Pages 13-14 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree in agricultural extension education, Louisiana State University, Baton Rouge. 1961. 141 pages.
Page 78 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of arts degree, Ohio State University, Columbus. 1961. 119 pages.
Milone, Pierluigi (author), Ventura, Flaminia (author), and Swagemakers, Paul (author)
Format:
Proceedings
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08822
Notes:
Pages 683-703 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08931
Notes:
Page 8 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Digest of a master's thesis, Washington University, Washington, D.C. Report of an MS thesis, Agricultural Extension, Agriculture College, Kansas State College, Manhattan. 1947. 54 pages..
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08933
Notes:
Page 8 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief description of an MS thesis, University of Idaho, Moscow. 1944. 145 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08953
Notes:
Page 10 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of a research project, University of Wisconsin, Madison. 1928. 20 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08954
Notes:
Page 10 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Extension Service Series No. 1, Arkansas Agriculture College Extension, Little Rock. 1936. 12 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09546
Notes:
Hal R. Taylor Collection (abstract), Excerpts from chapter in Wilbur Schramm (editor), Mass Communications, Institute of Communications Research, University of Illinois, Urbana.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09590
Notes:
Delmar Hatesohl Collection, Memo from leaders of the Agricultural Editor's Office to deans and department chairs of the College of Agriculture, University of Missouri. 3 pages.
Delmar Hatesohl Collection, Three members of the Missouri Young Farmers and Farm Wives Association conducted a three-day "Missouri Blitz" to tell consumers the farmers' side of the food story."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09620
Notes:
Delmar Hatesohl Collection, Publisher of this article is not identified., Author examines rural-urban understanding in the context of public concerns about animal rights, across the years. Offers six suggestions for those producing food, including advice to take a look at your production system and avoid responding with emotional arguments.
Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D09979
Notes:
5 pages., This research report is part of a larger project file maintained by the Agricultural Communications Program, University of Illinois, Urbana-Champaign > "International" section > "Jordan Project" file., From the files of the Agricultural Communications Program, University of Illinois.
Ruth, Amanda M. (author) and University of Florida
Format:
Dissertation
Publication Date:
2005
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: D10470
Notes:
224 pages., ISBN: 9780542353819, 0542353814, Via ProQuest Dissertations and Theses., The purpose of this study was to explore the culture of agricultural communication professionals in their role as the source of agricultural information for the news media. Research indicates there is a lack of understanding and appreciation for agriculture throughout the general public. As a result, communicating agricultural information is important in creating an informed public. Agricultural communication professionals are assigned the task of communicating agricultural information and issues to a non-agrarian society, a tremendous responsibility.
The majority of individuals receive information about scientific topics, specifically agriculture, through mass media channels. In accordance to existing literature on gatekeeping and agenda building concepts of communication, this group of communicators play a significant role in the dissemination of agricultural information through mass media channels. Therefore, an investigation of the media relations environment of agricultural communication professionals allowed this study to make a unique contribution to communications theory and the field of agricultural communications.
This applied-exploratory study utilized qualitative methodology in order to gather rich data from participants. Through 12 in-depth interviews and three online asynchronous focus groups, a snowball sample of agricultural communication professionals shared their media relations perceptions, experiences, and strategies. Using multiple source and method triangulation methods, data were pooled and analyzed using inductive analysis techniques.
Findings from the study are categorized into three metathemes that describe the significant results of the study: the culture of agricultural communication professionals in regard to media relations, the agricultural source-reporter relationship as well as relationship building strategies, and the communication decision and choices made when communicating with the news media. Overall, the findings in this study bring to light the crossroads that agricultural communication professionals are encountering. Participants implied they are currently experiencing a defining moment in the profession, one that could easily advance or deteriorate the profession.
The study provided direction for theory and practice, which includes a foundation for research in agricultural media relations and suggestions for moving a passive culture of communicators to a more active and highly effective culture.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Report
Publication Date:
Circa 1975
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10718
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 3 pages., Detailed listing of more than 40 information services provided by the Office of Communication for varied audiences, including policy makers, producers, consumers, and others. Includes counts and audience sizes of many media services, from daily phone calls to the annual Yearbook of Agriculture. Specific year(s) involved are not identified.
Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Commentary
Publication Date:
Circa 1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10748
Notes:
2 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Emphasis on writing public information that is readable and understandable. Cites an example of a proposed news release from the deputy of one USDA agency. It contained a 68-word sentence found not understandable.
16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
International: International Food Information Council Foundation, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11100
Notes:
84 pages., First edition. Via online from IFIC website., This guide shows effective planning and execution of food safety risk communication thr4ugh a practical, hands-on approach for communicators.
4 pages., Online via publication website., Author addresses a Parks Canada policy that prevented employees from speaking with the media without approval. This follows up on an earlier article, "Parks in the dark," published in The Narwhal and shining "a bright light on how Parks Canada's media relations' practices hinder press freedom."
3 pages., Journalism faculty member offers six suggestions dietetics professionals can use in "fielding phone calls from the media and answering requests to help the public intelligently sort out the confusing and alarming information" about food-related diseases and other health risks.
11 pages., Online via UI electronic subscription, Authors examined ethical issues arising from the collection, management and analysis of data, as well as those faced by researchers as they formulate, fund and disseminate their research. They paid special attention to ethical issues such as data dredging or p-hacking and potential ethical issues arising from interaction with media.
17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.
Use title search and journal name to identify online access., Online via subject search on meta-search engine. 1 page., Brief suggestions for building garden center business through media relations.
USA: Purdue Pesticide Programs, Purdue University Cooperative Extension Service, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11775
Notes:
PPP-60. 34 pages., Detailed description of the role of media in society and guidelines the information provider can use to relate effectively with reporters and media representatives.
14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.
