Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29916
Notes:
Pages 131-148 in Richard Holliman, Jeff Thomas, Sam Smidt, Eileen Scanlon and Elizabeth Whitelegg (eds.), Practising science communication in the information age: theorizing professional practices. Oxford University Press, Oxford, England. 238 pages.
National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2008-11-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
Notes:
4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."
Summary of remarks by a member of the board of ethics and professional standards for the Public Relations Society of America who spoke at a conference session of the AAEA.
Brossard, Dominique (author), Dunwood, Sharon (author), Peters, Hans Peter (author), de Cheveigne, Suzanne (author), Kallfass, Monika (author), Miller, Steve (author), and Tsuchida, Shoji (author)
Format:
Journal article
Publication Date:
2008-07-11
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29348
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
Notes:
21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.
Akers, Cindy (author), Doerfert, David (author), Davis, Chad (author), Cooper, Kim (author), Chambers, Todd (author), and Southern Association of Agricultural Scientists
Format:
Paper
Publication Date:
2008-02-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27564
Notes:
Presented at the Agricultural Communications Section, SAAS annual meeting, Dallas, Texas, February 2-4, 2008. 23 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06213
Notes:
Pages 257-271 in Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer (eds), Crisis communication and the public health. Hampton Press Inc., Cresskill, N.J. 287 pages.
Magee, Scott R. (author), Payne, J. Gregory (author), and Ratzan, Scott (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06212
Notes:
Pages 235-255 in Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer (eds), Crisis communication and the public health. Hampton Press Inc., Cresskill, N.J. 287 pages.
Author examines potentials for bias in coverage efforts of farm media, as reflected in a Trade Talk activity at the annual meeting of the National Association of Farm Broadcasting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25858
Notes:
Summary of a presentation at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25926
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 33 pages.
Roark, Kevin (author) and Danneskiold, Jim (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25931
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 30 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25899
Notes:
Report of a session, "How to make a big story bigger," at the 5th World Congress of Science Journalists in Melbourne, Australia, on April 16-20, 2007. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25598
Notes:
Retrieved March 19, 2007, Presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 12 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25216
Notes:
Vocal Point column in Meatingplace.com. 3 pages., Decries violent methods used by the organization and urges meat and poultry interests to challenge these methods through local media.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28082
Notes:
Pages 159-172 in Martin W. Bauer and Massimiano Bucchi (eds.), Journalism, science and society: science communication between news and public relations. Routledge, New York, New York. 286 pages., Describes an information campaign by the Royal Sciety to "tackle misleading media coverage about the science of climate change."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03073
Notes:
Greg Wells, editor of The Times Journal, Russell Springs, Kentucky, describes his experience at the occasion of reports of scandalous behavior by Miss USA Tara Conner, a hometown resident. Via the Institute for Rural Journalism and Community Issues, Unviersity of Kentucky, Lexington. 3 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24073
Notes:
From Meatingplace.com via Food Safety Network. 2 pages., Author suggests that the meat industry can learn lessons in marketing communication from the cotton industry.
Telg, Ricky W. (author), Irani, Tracy A. (author), Place, Nick T. (author), Kistler, Mark J. (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24189
Notes:
Retrieved June 17, 2006, Pages 371-379 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.
Rutherford, Tracy A. (author) and Norwood-Tolbert, Jennifer Lynn (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24001
Notes:
25 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
Telg, Ricky (author), Irani, Tracy (author), and Hurst, Ashley (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23999
Notes:
23 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
International: European Commission, Brussels, Belgium.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27563
Notes:
12 pages., Strategies collected by ECOD-BIO from a network of bioscience communicators. ECOD-BIO is a strategic initiative to improve communication and knowledge about biosciences in Europe. Funded by the European Commission during 2002-2005.
Reports on efforts of an alliance of large and small companies, associations, contractors and suppliers who provide services and products for green spaces.
Summarizes suggestions from a Toronto newspaper news editor about ways in which the agriculture sector can serve the information needs of mass media more effectively.
Doerfert, David L. (author), Akers, Cindy (author), Oskam, Judy (author), Davis, Chad S. (author), and Vinyard, Ashlee (author)
Format:
Paper
Publication Date:
2005-05-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27222
Notes:
Pages 350-362 in Volume 32, Proceedings of the National AAAE (American Association of Agricultural Education) Research Conference, San Antonio, Texas, May 25-27, 2005.
Telg, Ricky (author), Irani, Tracy (author), Ruth, Amanda (author), and Lundy, Lisa (author)
Format:
Paper
Publication Date:
2005-02-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21881
Notes:
Paper presented to Agricultural Communications Section, Southern Association of Agricultural Scientists, Little Rock, Arkansas, February 5-9, 2005. 18 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21886
Notes:
Paper presented to Agricultural Communications Section, Southern Association of Agricultural Scientists, Little Rock, Arkansas, February 5-9, 2005. 10 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23342
Notes:
2 pages., Access Communications, New York City, New York, describes a media relations program in support of new organic standards of the U.S. Department of Agriculture.
Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.
Ruth, Amanda M. (author) and University of Florida
Format:
Dissertation
Publication Date:
2005
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: D10470
Notes:
224 pages., ISBN: 9780542353819, 0542353814, Via ProQuest Dissertations and Theses., The purpose of this study was to explore the culture of agricultural communication professionals in their role as the source of agricultural information for the news media. Research indicates there is a lack of understanding and appreciation for agriculture throughout the general public. As a result, communicating agricultural information is important in creating an informed public. Agricultural communication professionals are assigned the task of communicating agricultural information and issues to a non-agrarian society, a tremendous responsibility.
The majority of individuals receive information about scientific topics, specifically agriculture, through mass media channels. In accordance to existing literature on gatekeeping and agenda building concepts of communication, this group of communicators play a significant role in the dissemination of agricultural information through mass media channels. Therefore, an investigation of the media relations environment of agricultural communication professionals allowed this study to make a unique contribution to communications theory and the field of agricultural communications.
This applied-exploratory study utilized qualitative methodology in order to gather rich data from participants. Through 12 in-depth interviews and three online asynchronous focus groups, a snowball sample of agricultural communication professionals shared their media relations perceptions, experiences, and strategies. Using multiple source and method triangulation methods, data were pooled and analyzed using inductive analysis techniques.
Findings from the study are categorized into three metathemes that describe the significant results of the study: the culture of agricultural communication professionals in regard to media relations, the agricultural source-reporter relationship as well as relationship building strategies, and the communication decision and choices made when communicating with the news media. Overall, the findings in this study bring to light the crossroads that agricultural communication professionals are encountering. Participants implied they are currently experiencing a defining moment in the profession, one that could easily advance or deteriorate the profession.
The study provided direction for theory and practice, which includes a foundation for research in agricultural media relations and suggestions for moving a passive culture of communicators to a more active and highly effective culture.
Describes Rich Site Summary, also known as Really Simple Syndication (RSS) as "a particularly useful tool for news organizations since these syndication feeds automatically notify the end-user that fresh information has been posted on a Web site, and it also avoids the use of e-mail."
Examines the perceptions of agricultural scientists about the news media and their perceived need for media relations skills. Respondents indicated they might take training in communicating in crisis situations and writing newspaper columns.
Reports on content analyses of Web sites used by Florida agricultural commodity organizations and identifies opportunities for meeting the information needs of media more effectively.
Ruth, Amanda (author), Ruth Amanda (author), Bortree, Denise (author), Ford, Ross (author), Braun, Sandra (author), and Flowers, Kelly (author)
Format:
Paper
Publication Date:
2004-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21028
Notes:
Presented at annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Lake Tahoe, Nevada., 13 p.
Describes efforts of the firm to "better align itself with the environmental, social and financial expectations of its many stakeholders." Operating companies of Altria include Kraft Foods, Philip Morris USA and Philip Morris International.
