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    3. Six tips for effectively promoting an event

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fawkes, Jennifer (author)
    Format:
    Journal article
    Publication Date:
    2021-04
    Published:
    USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12185
    Journal Title:
    AAEA ByLine
    Notes:
    Online from publisher. 3 pages., Professional development article emphasizes how to engage an audience and become an important item on their calendar.

    4. Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, M. Lauri (author), Tully, M. Kelsey (author), and Sumners, R. Deanna (author)
    Format:
    Journal article
    Language:
    Englsih
    Publication Date:
    2020-05-13
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11784
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Iss.2, Vol. 104
    Notes:
    14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.

    5. Exploring the impact of Ohio agricultural organizations' social media use on traditional media coverage of agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Leigha (author), Specht, Annie R. (author), Buck, Emily R. (author), and The Ohio State University
    Format:
    Online journal article
    Publication Date:
    2019-11
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11026
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(4)
    Notes:
    16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.

    6. Journalism's fight for FOI beyond the pines: covering climate change

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venn, David (author)
    Format:
    Journal article
    Publication Date:
    2018-11-07
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11428
    Journal Title:
    Ryerson Review of Journalism
    Notes:
    4 pages., Online via publication website., Author addresses a Parks Canada policy that prevented employees from speaking with the media without approval. This follows up on an earlier article, "Parks in the dark," published in The Narwhal and shining "a bright light on how Parks Canada's media relations' practices hinder press freedom."

    8. Media placement and promotion: what three years of data tell us

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.

    12. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article7

    14. Viewpoint: Beasts of the field? Ethics in agricultural and applied economics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Josephson, Anna (author) and Michler, Jeffrey D. (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11471
    Journal Title:
    Food Policy
    Journal Title Details:
    79 : 1-11
    Notes:
    11 pages., Online via UI electronic subscription, Authors examined ethical issues arising from the collection, management and analysis of data, as well as those faced by researchers as they formulate, fund and disseminate their research. They paid special attention to ethical issues such as data dredging or p-hacking and potential ethical issues arising from interaction with media.

    16. The impact of global NGOs on Japanese press coverage of climate negotiations: An analysis of the new “background media strategy”

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Konishi, Masako (author)
    Format:
    Journal article
    Publication Date:
    2017-04-17
    Published:
    Japan: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08334
    Journal Title:
    Environmental Communication
    Journal Title Details:
    1-16

    18. Media access and political efficacy in the eco-politics of climate change: Canadian national news and mediated policy networks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stoddart, Mark C.J. (author), Tindall, David B. (author), Smith, Jillian (author), and Haluza-Delay, Randolph (author)
    Format:
    Journal article
    Publication Date:
    2017-01-26
    Published:
    Canada: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08339
    Journal Title:
    Environmental Communication
    Journal Title Details:
    386-400

    19. Acing the media interview: what to know to promote your programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Opat, Kelsi (author) and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11819
    Journal Title:
    Agricultural Education Magazine
    Journal Title Details:
    90(3) : 7-8
    Notes:
    Tips for agricultural educators about how to prepare for and take part in television interviews successfully, as interviewees.

    20. New urban-rural relationships and the emerging of places for joint consumption and innovation of food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Milone, Pierluigi (author), Ventura, Flaminia (author), and Swagemakers, Paul (author)
    Format:
    Proceedings
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08822
    Notes:
    Pages 683-703 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.

    21. Poultry production messaging in two national-circulation newspapers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Edgar, Leslie D. (author), Johnson, Donald M. (author), and Estes, Stuart (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08654
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(1) : 6-18

    22. Poultry production messaging: frames and emergent themes in three national newspapers, 1994-2014

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Estes, Stuart (author), Edgar, Leslie D. (author), and Johnson, Donald M. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08656
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(1) : 31-43

    25. Rhea+Kaiser: When marketing to farmers, respect their relationship with the ag media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walter, Jeff (author)
    Format:
    Commentary
    Publication Date:
    2016-10-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07708
    Notes:
    News release from Rhea+Kaiser, Naperville, Illinois, online via AgriMarketing Weekly. 2 pages., To agri-marketers: Don't mess with farmers' relationship with, and trust of, the agricultural media.

    26. "Dioxins are the easiest topic to mention": resident activists' construction of knowledge about low-level exposure to toxic chemicals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Andersen, Nina Blom (author)
    Format:
    Journal article
    Publication Date:
    2016-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07167
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    25(3) : 303-316

    28. Poultry production messaging: frames and emergent themes in three national newspapers, 1994-2014

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Estes, Stuart (author), Edgar, Leslie D. (author), Johnson, Donald M. (author), Christensen, Karen (author), and Goodwin, H.L. (author)
    Format:
    Conference paper
    Publication Date:
    2016-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08131
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 25 pages.

    29. Risk communication applied to food safety handbook

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Introduction
    Publication Date:
    2016
    Published:
    International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy and World Health Organization, Switzerland.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11099
    Notes:
    99 pages., Introduction to citation information and table of contents. (5 pages)

    31. Food safety: a communicator's guide to improving understanding

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Guide
    Publication Date:
    2015-09
    Published:
    International: International Food Information Council Foundation, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11100
    Notes:
    84 pages., First edition. Via online from IFIC website., This guide shows effective planning and execution of food safety risk communication thr4ugh a practical, hands-on approach for communicators.

    34. Totally transparent: a qualitative study about the impact of farm tours on bloggers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author), Ray, Jennifer (author), Becker, Jessie (author), and Baker, Lauri M. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07040
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    99(4) : 48-61

    35. Secretive act by Mr.Froman revealed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yamada, Masaru (author)
    Format:
    Article
    Publication Date:
    2014-12-01
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05750
    Journal Title:
    Japan AgriNews
    Notes:
    Online via Japan AgriNews. 2 pages., Photos and story reveal skill of a U. S. trade representative in avoiding endorsement of an anti-free-trade effort involving Trans-Pacific partners during a protest action. During conversation with protesters, he quietly removed from a coffee cup the sleeve that contained an anti-free-trade slogan. 2 pages.

    36. “Othering” agricultural biotechnology: Slovenian media representation of agricultural biotechnology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zajc, Jožica (author) and Erjavec, Karmen (author)
    Format:
    Journal article
    Publication Date:
    2014-08
    Published:
    Slovenia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06864
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    23(6) : 678-687

    37. Instructional messages during health-related crises: essential content for self-protection

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frisby, Brandi N. (author), Veil, Shari R. (author), and Sellnow, Timothy L. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06498
    Journal Title:
    Health Communication
    Journal Title Details:
    29 : 347-354
    Notes:
    Case report based on an egg recall episode.

    40. Working the story: a guide to reporting and news writing for journalists and public relations professionals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Starr, Douglas Perret (author) and Dunsford, Deborah Williams (author)
    Format:
    Book
    Publication Date:
    2014
    Published:
    USA: Rowman and Littlefield Publishers, Inc., Lanham, Maryland.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02875
    Notes:
    299 pages.

    41. How to work with the media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sykes, Claire (author)
    Format:
    Journal article
    Publication Date:
    2013-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11729
    Journal Title:
    Today's Garden Center
    Notes:
    Use title search and journal name to identify online access., Online via subject search on meta-search engine. 1 page., Brief suggestions for building garden center business through media relations.

    42. Controlling crisis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ryder, Charlene (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01358
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 10-11

    44. A case study of the crisis communications used in the 2009 Salmonella outbreak in peanut products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irlbeck, Erica (author), Jennings, Jessica Fry (author), Meyers, Courtney (author), Gibson,Courtney (author), and Chambers, Todd (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02176
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(4) : 19-32

    46. Is there a medialization of climate science? Results from a survey of German climate scientists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ivanova, Ana (author), Schafer, Mike S. (author), Schlichting, Inga (author), and Schmidt, Andreas (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06477
    Journal Title:
    Science Communication
    Journal Title Details:
    35(5) : 626-653

    47. Start with a cup of coffee: how to build relationships with ag journalists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schutte, Amy (author)
    Format:
    Report
    Publication Date:
    2012-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00641
    Notes:
    Via online. 4 pages., Summarizes remarks by Owen Roberts, University of Guelph, at the Alltech Symposium, Nicholasville, Kentucky.