14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.
16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
4 pages., Online via publication website., Author addresses a Parks Canada policy that prevented employees from speaking with the media without approval. This follows up on an earlier article, "Parks in the dark," published in The Narwhal and shining "a bright light on how Parks Canada's media relations' practices hinder press freedom."
Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.
11 pages., Online via UI electronic subscription, Authors examined ethical issues arising from the collection, management and analysis of data, as well as those faced by researchers as they formulate, fund and disseminate their research. They paid special attention to ethical issues such as data dredging or p-hacking and potential ethical issues arising from interaction with media.
Milone, Pierluigi (author), Ventura, Flaminia (author), and Swagemakers, Paul (author)
Format:
Proceedings
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08822
Notes:
Pages 683-703 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07708
Notes:
News release from Rhea+Kaiser, Naperville, Illinois, online via AgriMarketing Weekly. 2 pages., To agri-marketers: Don't mess with farmers' relationship with, and trust of, the agricultural media.
Estes, Stuart (author), Edgar, Leslie D. (author), Johnson, Donald M. (author), Christensen, Karen (author), and Goodwin, H.L. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08131
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 25 pages.
International: International Food Information Council Foundation, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11100
Notes:
84 pages., First edition. Via online from IFIC website., This guide shows effective planning and execution of food safety risk communication thr4ugh a practical, hands-on approach for communicators.
Online via Japan AgriNews. 2 pages., Photos and story reveal skill of a U. S. trade representative in avoiding endorsement of an anti-free-trade effort involving Trans-Pacific partners during a protest action. During conversation with protesters, he quietly removed from a coffee cup the sleeve that contained an anti-free-trade slogan. 2 pages.
Use title search and journal name to identify online access., Online via subject search on meta-search engine. 1 page., Brief suggestions for building garden center business through media relations.
17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00802
Notes:
Review of an event at the International Livestock Research Institute (ILRI), Addis Ababa, Ethiopia, October 18-21, 2010. 14 pages. Via Prolinnova Europe.
Ziegler, Anna (author), Jamison, Angela Bendorf (author), Keller,Des (author), and Evans, Jim (author)
Format:
Case study
Publication Date:
2010-07
Published:
USA: American Agricultural Editors' Association, New Prague, Minnesota.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06613
Notes:
Two-page introduction and 13 case studies (26 pages). Prepared by the lead author in cooperation with the AAEA Affiliate Advisory Committee., Case studies written to illustrate the values and principles identified in the AAEA Affiliate Code of Ethics. Each study outlines a hypothetical situation involving an ethical dilemma that an agricultural communications professional might encounter and poses six discussion questions. The discussion guide offers suggested answers and discussion topics. These case studies are used in conjunction with the Affiliate Code of Ethics and are intended to offer practice in recognizing, discussing and resolving ethical dilemmas.
USA: National Center for Food Production and Defense, University of Minnesota, Minneapolis.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29963
Notes:
Via the International Food Information Council web site. 4 pages., Training resources for training leaders, communicators and experts from the food system.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06612
Notes:
Prepared for the Affiliates Ethics Case Studies Project of the American Agricultural Editors' Association, New Prague, Minnesota. 2 pages., Identifies possible topics for case studies, featuring some of the ethical issues that have been identified most commonly in agricultural journalism communications. Three categories:
(1) Information control through financial pressure or incentives. (2) Deception and (3) Pestering editors.
Edgar, Leslie D. (author) and Amaral, Katlin N. (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29980
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.
Evans, Jim (author), Roberts, Owen (author), and International Federation of Agricultural Journalists.
Format:
Article
Publication Date:
2009-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29588
Notes:
Via online. 7 pages., Fifth in a series of professional development features to serve those to wish to communicate effectively in the rural-urban arena.
Via online. 3 pages., Author reports on management of an issue that arose from a proposal to feature Michael Jackson in the Butter Cow display of the Iowa State Fair.
Cussons, David (author) and Nuffield Australia, Griffith, New South Wales.
Format:
Report
Publication Date:
2009-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29574
Notes:
Nuffield Australia Project No. 0903. 52 pages., Report by a participant in the Nuffield Australia Farming Scholars program. Author gathered information in Japan, England, Sweden, USA, Canada and New Zealand.
Roberts, Owen (author), Simon, Karen (author), and Evans, Jim (author)
Format:
Presentation
Publication Date:
2009-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06651
Notes:
PowerPoint presentation at an American Agricultural Editors' Association session of the Agricultural Media Summit, Fort Worth, Texas, August 2009. 38 pages.
Irani, Tracy (author / University of Flordia), Meyers, Courtney (author / Texas Tech University), Abrams, Katie (author / University of Flordia), and Baker, Lauri M. (author / University of Flordia)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30398
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Miller, Jefferson D. (author / University of Arkansas) and Panach, Macey A. (author / Jones Public Relations, Inc.)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30402
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
