Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11973
Journal Title Details:
22 pages
Notes:
The document is available in electronic or paper format, Paper presented to the Research Special Interest Group, 2001 ACE/NETC Meeting, Toronto, Canada, 28 July- 01 August 2001
Examines the perceptions of agricultural scientists about the news media and their perceived need for media relations skills. Respondents indicated they might take training in communicating in crisis situations and writing newspaper columns.
