Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02373
Notes:
Pages 115-125 in Richard J. Hand and Mary Traynor (eds.), Radio in small nations: production, programmes and audiences. University of Wales Press, Cardiff. 199 pages.
Vaiknoras, Kate (author), Larochelle,Catherine (author), Birol, Ekin (author), Asare-Marfo, Dorene (author), and Herrington, Caitlin (author)
Format:
Paper
Publication Date:
2017-07-30
Published:
Rwanda
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09237
Notes:
Research paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 38 pages; only the abstract and conclusions section are printed for ACDC archiving.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11823
Notes:
Thesis in partial fulfillment of a Master of Science degree, A.Q. Miller School of Journalism, Kansas State University, Manhattan. 103 pages. Retrieved by online keyword searching. Only the title page, abstract, content section, and discussion section are printed for reference., Case analysis of a video that went viral, "I'm farming and I grow it." It was created by three Kansas farm boys. Author used two theories, Uses and Gratifications and Two-Step Flow, to identify key factors in the success. The study also provided a model to help a non-professional video go viral, based on previous research and this case study.
