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12. Media’s ignorance of farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eddy, David (author)
- Format:
- Opinion
- Publication Date:
- 2016-03-01
- Published:
- Meister Media Worldwide
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10653
- Notes:
- 3 pages., via website, "Growing Produce"., The majority of the editors at the newspaper were from urban areas, which I think was the reason they often either had a tough time grasping these stories, or thought I was biased toward growers. I’m sure you know what I mean, they thought agriculture used way too much of California’s limited water supply, or that farmers used too many pesticides, etc.
13. Midwest Dairy and FLM Harvest help Gen Z destress with dairy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11983
- Journal Title:
- ARCLight
- Journal Title Details:
- Fall
- Notes:
- Via online issue. 2 pages., Introduction and description of Golden ARC Award in social media for the Moo Lab entry submitted by Midwest Dairy and FLM Harvest.
14. Moving society to a sustainable future: the framing of sustainability in a constructive media outlet
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Atanasova, Dimitrinka (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10649
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 13(5): 700-711
- Notes:
- 13 pages., via online journal., News reporting on sustainability has been criticized for (1) having a limited coverage of solutions, (2) reporting on solutions with a negative bias, (3) being dominated by sources from government and mainstream business, and (4) promoting frames that prioritize the role of the market and techno-scientific solutions, which leave unchallenged the unsustainable behavior of consumer societies and the focus on economic growth. This study was the first to examine how sustainability is reported in a constructive media outlet and found that articles (1) consistently elaborated solutions, (2) described them in optimistic ways, (3) quoted various sources, and (4) developed a frame that challenged consumerism and critiqued society’s preoccupation with growth while helping to imagine a desirable sustainable future. It is thus argued that this novel, constructive approach to journalism can help move society to a sustainable future by expanding the repertoire of culturally-resonant stories to live by.
15. Need for a wind of change? use of offshore wind messages by stakeholders and the media in Germany and their effects on public acceptance
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmidt, Adriane (author)
- Format:
- Online journal article
- Publication Date:
- 2015-12
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10636
- Journal Title:
- Journal of Environmental Planning and Management
- Journal Title Details:
- 60(8): 1391–1411
- Notes:
- 22 pages., via online journal., This study investigates German news media coverage and PR material of offshore wind stakeholders from industry, politics, science and civil society thoroughly to provide insights about offshore wind benefits and risks communicated frequently and rarely to the public. By comparative analyses, differences between stakeholder and media messages are revealed: while stakeholders strongly focused on the supportive argument relevance of offshore wind for the energy turnaround, the media often discussed the negative impacts higher costs and delays in grid connection. Furthermore, the influence of offshore wind arguments on acceptance is measured within a survey representative of the German population. With these results, it can be assessed how far influential arguments were presented and which messages have been used frequently despite their low impact. Disruptions to viewscapes, limitation of commercial fishing areas, and hazards to shipping proved to be effective a
16. Negative media sentiment about the pig epidemic and pork price fluctuations: a study on spatial spillover effect and mechanism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ma, Chi (author), Tao, Jianping (author), Tan, Caifeng (author), Liu, Wei (author), and Li, Xia (author)
- Format:
- Journal article
- Publication Date:
- 2023-03-11
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12862
- Journal Title:
- Journal of Agriculture
- Journal Title Details:
- Vol. 13, N.3
- Notes:
- 23 pages, As the media have continued to pay increasing attention to pig epidemic events, some local pig epidemic events may have a large degree of negative impact on the pork market and the whole pig industry chain, leading to pork price fluctuations. Strengthening pig epidemic control, monitoring media reporting sentiment, and stabilizing pork price fluctuations are important measures to improve the economy and people’s livelihood. This paper sets out to identify the relationship between the negative media sentiment about the pig epidemic and the market risk of pork prices within a setting with pig epidemic risk. Based on the provincial panel data of China from January 2011 to December 2022, this paper uses the spatial panel Durbin model to investigate the impact of negative media sentiment about the pig epidemic on pork price fluctuations from the perspective of local and spillover effects, and further discusses the mechanism of consumer sentiment. The empirical results show that: (1) The negative media sentiment about the pig epidemic significantly exacerbates pork price fluctuations, and there is a single threshold effect, which is weakened after crossing the threshold value. (2) The negative media sentiment about the pig epidemic has a significant positive spillover effect on pork price fluctuations, showing the characteristics of “being a neighbor”. The spatial spillover effect shows a significant spatial attenuation feature and an inverted U-shaped change with the inflection point at 1400 km. (3) The effect is related to the heterogeneity of media reputation. The local aggravation effect of local media’s negative sentiment on pork price fluctuations is greater than that of central media and information network platforms. In terms of the spatial spillover effect, the negative sentiment of the information network platforms has the strongest effect on the aggravation of pork price fluctuations in neighboring regions. (4) The mechanism study finds that the negative media sentiment about the pig epidemic positively affects pork price fluctuations through the path of “consumer sentiment”. Therefore, this research recommends that the government department should strengthen the supervision of media sentiment about the pig epidemic and reasonably guide consumer sentiment to stabilize the pork market.
17. Social media as a new playing field for the governance of agro-food sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stevens, T.M. (author), Aarts, N. (author), Termeer, CJ A.M. (author), and Dewulf, A. (author)
- Format:
- Online journal article
- Publication Date:
- 2016-02
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10902
- Journal Title:
- Current Opinion in Environmental Sustainability
- Journal Title Details:
- 18:99-106
- Notes:
- 8 pages., via online journal., Social media bring various stakeholders of the agro-food system together into a new playing field. This article reveals the dynamics of this playing field and the ways in which this can influence the governance of agro-food sustainability. We delineate three pathways that highlight the ways in which social media can have implications for the governance of agro-food sustainability; firstly, Hypes on agro-food sustainability issues, secondly, opportunities for the self-organization of food movements, and thirdly, data for new forms of agro-food governance. We conclude that while mass self-communication on social media forms an emergent force that disrupts agro-food governance, it also generates data that forms a resource for powerful players to regain control.
18. The intersection of gender, media, and policy: a qualitative analysis on Thai newspaper coverage of women in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gilley, Morgan A. Richardson (author), Roberts, Richie (author), Blackburn, J. Joey (author), and Stair, Kristin (author)
- Format:
- Journal article
- Publication Date:
- 2023-04
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12944
- Journal Title:
- Journal of International Agricultural and Extension Education
- Journal Title Details:
- V.30, Iss.1
- Notes:
- 21 pages, Women empowerment and gender equality have been found to be statistically significant and positive predictors of global agricultural development. Therefore, reducing gender disparities can encourage economic progress and growth in developing nations. As such, determining effective ways to stimulate social progress and women’s empowerment has emerged as a critical need. One strategy used to raise the public’s consciousness about gendered issues in Thailand has been through mass media. In response, this study aimed to (1) determine to what extent Thailand’s newspaper coverage focused on topics related to women and the agricultural industry; and (2) describe how women in agriculture have been portrayed in newspaper coverage since the introduction of Thailand 4.0’s policy in 2016. Using a qualitative content analysis of Thailand’s newspaper coverage of women in the agricultural sector, four themes emerged: (1) economic policy implications for Thailand’s agricultural system; (2) human rights; (3) women entrepreneurship and leadership; and (4) agricultural development. Therefore, this study concluded that newspaper coverage of women in agriculture was diverse and conflicting – a finding not previously reported. The findings also revealed that women in agriculture have been underrepresented in newspaper publications historically. Moving forward, we provided critical implications for how future research, theory, and practice can depict women in agriculture more positively in the newspaper media.
19. What do consumers read about meat? an analysis of media representations of the meat-environment relationship found in popular online news sites in the UK
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mroz, Gilly (author) and Painter, James (author)
- Format:
- Online journal article
- Publication Date:
- 2022-10-03
- Published:
- UK: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12679
- Journal Title:
- Environmental Communication
- Notes:
- 19 pages, Previous scholarship suggests that elite media have tended to pay little attention to the adverse environmental impacts associated with meat consumption and production. Through content analysis of 116 articles from 2019, published on eight popular online news sites consumed by a wide range of demographics in the UK, including lower-income groups (the sector most likely to eat meat), we identify common anti-meat and pro-meat environmental narratives, solutions and recommendations, and the dominant sentiment towards both meat consumption and production. We observed a significantly greater presence of anti-meat consumption and/or production narratives than pro-meat. Over half the articles showed anti-meat consumption sentiment, with only 5% predominately in favour. 10% were against unspecified or industrial production practices, 28% were against industrial-scale farming but supported sustainable methods; and none were entirely in favour of the meat industry. These findings are reflected in the dominant recommendation, present in over 60% of articles, to eat less meat. Our results add substantially to previous media research, particularly showing the increased volume of coverage of the meat-environment nexus, varying levels of contestation around meat eating, and the division of responsibility between consumers and industry.