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    2. Chick diffusion, the: how newspapers fail to meet normative expectations regarding their democratic role in public debate

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Garnier, Marie (author), van Wessel, Margit (author), Tamás, Peter A. (author), and van Bommel, Severine (author)
    Format:
    Journal Article
    Publication Date:
    2019-12-29
    Published:
    United Kingdom: Routledge (Taylor & Francis Group)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12745
    Journal Title:
    Journalism Studies
    Journal Title Details:
    Online
    Notes:
    23pgs, Media scholarship has commonly regarded newspapers as an essential element of strong democratic societies: a forum that structures public debate, providing engaged citizens with coherent frameworks to identify, interpret and tackle complex issues. Despite general agreement on the merits of this goal, there is little empirical evidence suggesting it approximates the democratic role historically played by newspapers. We examined three decades of newspaper coverage of chicken meat production in the UK to find evidence relevant to the normative expectations of the democratic role of newspapers as forum for public debate, by means of a two-stage framing analysis of 766 relevant articles from seven outlets. We found mutually disconnected episodic coverage of specific issues whose aggregate effect is consistent with the diffusion rather than the structuring of public debate. Newspapers here afforded polemic rather than the systemic contestation expected. The polemic contestation we found, with diffusion of public debate as an emergent political effect, troubles the assumptions subsequent to which it is possible to argue for the democratic role of newspapers.

    3. Cover stories: concealing speciesist violence in u.s. news reporting on the COVID-19 “pork” industry crisis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barca, Lisa A. (author)
    Format:
    Journal Article
    Publication Date:
    2022-03-16
    Published:
    Switzerland: Frontiers Media S.A.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12744
    Journal Title:
    Frontiers in Communication
    Journal Title Details:
    V. 7
    Notes:
    13pgs, With a focus on journalistic discourse, this paper argues for a re-envisioning of food-system communication that takes non-human animals into account as stakeholders in systems that commodify them. This is especially urgent in light of the global pandemic, which has laid bare the vulnerability to crisis inherent in animal-based food production. As a case study to illustrate the need for a just and non-human inclusive orientation to food-systems communication, the paper performs a qualitative rhetorical examination, of a series of articles in major U.S. news sources in May of 2020, a few months into the economic shutdown in the U.S. in response to the COVID-19 pandemic. At that time, millions of pigs were brutally killed on U.S. farms due to the impossibility of killing them in slaughterhouses overrun with COVID-19 outbreaks. The analysis finds that media reporting legitimated violence against pigs by framing narratives from industry perspectives, deflecting agency for violence away from farmers, presenting pigs as willing victims, masking violence through euphemism, objectifying pigs and ignoring their sentience, and uncritically propagating industry rhetoric about “humane” farming. Through these representations, it is argued, the media failed in their responsibility to present the viewpoints of all sentient beings affected by the crisis; in other words, all stakeholders. The methodology merges a textually- oriented approach to critical discourse analysis (CDA) with social critique informed by critical animal studies (CAS), and the essay concludes with recommendations for journalists and other food-system communicators, which should be possible to implement even given the current capitalist, industry-influenced media environment and the demonstrated ruthlessness of animal industries in silencing voices inimical to their profitmaking.

    4. Environmentally sustainable meat consumption: an analysis of the Norwegian public debate

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hårvik Austgulen, Marthe (author)
    Format:
    Online journal article
    Publication Date:
    2014-03
    Published:
    Norway: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10254
    Journal Title:
    Journal of Consumer Policy
    Journal Title Details:
    37(1) : 45–66
    Notes:
    22 pages., Via online journal, Private consumption is increasingly being blamed for resource depletion and environmental degradation, and the discourse of ascribing environmental responsibility to the individual consumer has become a part of mainstream policy-making. Measures aimed at promoting consumers' voluntary engagement through sustainable consumption now constitute an important part of public sustainability strategies. Nevertheless, the actual progress made in changing people's consumption patterns in a more sustainable direction has been modest. Based on a quantitative and a qualitative content analysis of articles on environmentally sustainable consumption of meat published in five national and regional newspapers in Norway between 2000 and 2010, it is argued in this article that an important reason for the lack of both political and consumer engagement in the issue can be attributed to a discursive confusion that arises from a simultaneous existence of mainly two clashing discourses on what is actually environmentally sustainable consumption of meat. One that is focusing on the environmentally malign aspects of consumption and production of (especially) red meat, and another that is focusing on the environmentally benign aspects of production and consumption of red meat. The findings imply that the lack of consensus on the character of the problem constitutes a major barrier for the opportunity to change people's consumption patterns in a more environmentally sustainable direction through the use of voluntary measures.

    6. Print news coverage of the 2010 Iowa egg recall: addressing bad eggs and poor oversight

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Laestadius, Linnea I. (author), Lagasse, Lisa P. (author), Smith, Katherine Clegg (author), and Neff, Roni A. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11469
    Journal Title:
    Food Policy
    Journal Title Details:
    37 : 751-759
    Notes:
    9 pages., Online via UI electronic subscription, Content analysis of 160 articles from four national U.S. newspapers, the largest regional paper in Iowa, and the Associated Press revealed that the recall was framed both as a failure of government oversight and as an instance of poor production practices by the farmers in question. Particular media focus was given to the U.S. Food Safety Modernization Act and the FDA Egg Rule. Relatively little media attention was given to industrial agriculture as a causal frame or the purchasing of "alternative" eggs as a potential response.