7 pages., The study highlighted the information needs and information sources used by the farmers of Kurukshetra district. Data were elicited through the questionnaire. All the farmers needed information on availability and use of pesticides, fertilizers for the crop, disease, pest, weed control, knowing and selling market prices of crops followed by government schemes/policies (98.1%), variety and new cropping system, availability of seeds (96.2%), Agricultural loan (73.1%), weather/weather forecast (73.1%), etc. The majority of the respondents (59.6%) were using newspapers in which Dainik Bhaskar (46.2%) was the first choice of farmers and (30.8%) banners and wall paintings were also assisted. Mobile phones (69.2%) and Television (67.3%) were major electronic sources among them. All the respondents were using these sources to increase agricultural production, availability and know the current market prices. While (90.4%) were using proper use of fertilizers/medicines/pesticides and curing diseases followed by (82.7%) know about new agricultural technology, weather (76.9%). Insufficient information literacy, information communication technology (ICT) skills (87.7%), and inadequate training opportunities (61.5%) were the main constraints faced by farmers. Satisfaction was high in electronic sources (53.8%) than print information (23.1%) sources for their agricultural information among the farmers of Kurukshetra.
Hall, D.M. (author / Extension Service, University of Illinois, Urbana, IL) and Extension Service, University of Illinois, Urbana, IL
Format:
Report
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00734
Notes:
AgComm Teaching, Urbana, IL : Extension Service in Agriculture and Home Economics, College of Agriculture, University of Illinois, 1963. 34 p. (ES-1751)
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10719
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 1 page., Adopted December 4, 1968 by the American Agricultural Editors' Association
Moss, G.R. (author / Management Services Division, Media Services, Ministry of Agriculture and Fisheries, Wellington, New Zealand) and Management Services Division, Media Services, Ministry of Agriculture and Fisheries, Wellington, New Zealand
Format:
Guide
Publication Date:
1980
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01082
Notes:
AgComm Teaching, Wellington, New Zealand : Media Services, Ministry of Agriculture and Fisheries, 1980. 2 p. (AgLink, Administration & Extension, AE 30)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10083
Notes:
This abstract is maintained in records of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD group" file., Abstract of a research paper presented at the 3rd annual conference of the Communicators for Agricultural and Rural Development (CARD), Mountain State Agriculture College, La Trinidad, Benquet, Philippines, October 21-24, 1982. Page 12., A report on the beginnings of a nationwide grassroots theater movement begun in 1977 by the National Media Production Center.
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
Adeyemo, Remi (author), Anyanwu, Edwin (author), Osuntogun, Adeniyi (author), and Department of Agricultural Economics, University of Ife, Ile-Ife, Nigeria
Format:
Journal article
Language:
English with Spanish summary
Publication Date:
1986-04
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05178
Breeze, Marshall H. (author), Crowder, L. Van (author), Jones, Deloris M. (author), Taylor, Meredith C. (author), and Breeze: Extension Communication Specialist and Associate Professor, University of Gainesville, FL; Crowder: Extension Communication Specialist and Associate Professor, University of Gainesville, FL; Jones: Extension Home Economics Program Leader, Madison County, FL; Taylor: Extension Home Economics Program Leader, Suwannee County, FL
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05188
Manheim, Jarol B. (author), Pratt, Comelius B. (author), and Pratt: Assistant Professor, Department of Communication Studies, Virginia Polytechnic Institute and State University, Blacksburg, VA; Manheim: Professor of Political Science and Communication and Director of the Political Communications Program, The George Washington University, Washington, D.C.
Format:
Journal article
Publication Date:
1988
Published:
USA: New York : Oxford University Press.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05555
Masiclat, Steve (author), Scherer, Clifford W. (author), and Scherer: Associate Professor and Department Extension Leader, Department of Communication, Cornell University, Ithaca, NY; Masiclat: Graduate Student, Department of Communication, Cornell University, Ithaca, NY
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03231
Paper presented at the "Meeting on Environmental Legislation and its Effects on Weed Science," 1988 January 18-20; Tulsa, OK; AGRICOLA IND 89009907., Georgia peanut farmers worried about the EPA's decision to suspend dinoseb, a herbicide that farmers used for the past 40 years. Farmers were critical of a task force's recommendation to ask for an emergency exemption -- Section 18 -- for Gramoxone, instead of fighting for dinoseb. The paper presents a case study of how weed specialists with the Georgia Extension Service worked with the state's news organizations through Extension Service editors to produce stories about their decision, including before and after stories with a farmer who feared that his peanuts were killed by Gramoxone. The case points out how a close working relationship between weed specialists and news editors can enhance educational efforts on a sensitive issue.
AGRICOLA IND 89053984, This article describes a proposal by the authors that the distinction between interpersonal and mass media communication has had detrimental effects on the progress of communication theory and research. First, the conceptual boundaries between these two types of communication is discussed. Next, the political and historical reasons for the distinction are described. The authors provide evidence for this separation by citing studies which examine the degree to which researchers in the two areas cite each others' works in research publications. Finally, the consequences of this distinction are presented. Included in this section is a table listing the main characteristics of interpersonal, interactive, and mass media communication.
Malpiedi,Barbara J. (author / Assistant professor of Agricultural Education, Department of Occupational Education, North Carolina State University, NC)
Format:
Journal article
Publication Date:
1988-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05374
