Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08797
Notes:
Pages 255-267 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.
13 pages., Online from publisher., Using a review of literature, authors identified most important factors hindering the rise of public concern about the environment. Categories they identified included obtainment of information on environmental problems and appraisal processes related to environmental problems.
Wagenet, Linda P. (author / Cornell University), Lemley, Ann T. (author / Cornell University), Grantham, Deborah G. (author / Cornell University), Harrison, Ellen Z. (author / Cornell University), Hillman, Katrie (author / Monmouth County Mosquito Commission), Mathers, Kevin (author / Cornell Cooperative Extension, Cornell University), and Younge, Lee Hanle (author / Cornell Cooperative Extension, Cornell University)
Format:
Journal article
Publication Date:
2005-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26155
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08800
Notes:
Pages 339-346 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
Ruth, Amanda M. (author) and University of Florida
Format:
Dissertation
Publication Date:
2005
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: D10470
Notes:
224 pages., ISBN: 9780542353819, 0542353814, Via ProQuest Dissertations and Theses., The purpose of this study was to explore the culture of agricultural communication professionals in their role as the source of agricultural information for the news media. Research indicates there is a lack of understanding and appreciation for agriculture throughout the general public. As a result, communicating agricultural information is important in creating an informed public. Agricultural communication professionals are assigned the task of communicating agricultural information and issues to a non-agrarian society, a tremendous responsibility.
The majority of individuals receive information about scientific topics, specifically agriculture, through mass media channels. In accordance to existing literature on gatekeeping and agenda building concepts of communication, this group of communicators play a significant role in the dissemination of agricultural information through mass media channels. Therefore, an investigation of the media relations environment of agricultural communication professionals allowed this study to make a unique contribution to communications theory and the field of agricultural communications.
This applied-exploratory study utilized qualitative methodology in order to gather rich data from participants. Through 12 in-depth interviews and three online asynchronous focus groups, a snowball sample of agricultural communication professionals shared their media relations perceptions, experiences, and strategies. Using multiple source and method triangulation methods, data were pooled and analyzed using inductive analysis techniques.
Findings from the study are categorized into three metathemes that describe the significant results of the study: the culture of agricultural communication professionals in regard to media relations, the agricultural source-reporter relationship as well as relationship building strategies, and the communication decision and choices made when communicating with the news media. Overall, the findings in this study bring to light the crossroads that agricultural communication professionals are encountering. Participants implied they are currently experiencing a defining moment in the profession, one that could easily advance or deteriorate the profession.
The study provided direction for theory and practice, which includes a foundation for research in agricultural media relations and suggestions for moving a passive culture of communicators to a more active and highly effective culture.
Abbott, Eric A. (author / Greenlee School of Journalism and Communication) and Iowa State University
Format:
Paper
Publication Date:
2004-06-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21022
Notes:
Paper presented to Research Special Interest Group, Association for Communication Excellence, for presentation at its international meeting, Lake Tahoe, Nevada, June 20-24. Paul Yarbrough, emeritus professor, Cornell University, contributed to the design of the study., 16 p., A total of 226 Iowa farm households with computers were surveyed in 2001 about their use of the Internet for both farm and non-farm uses. Of the 111 farmers (49%) that responded, 87 (78%) used the Internet. Results showed heavy Internet use by multiple household members (farmer, spouse and children), especially for information-seeking and email activities. Use of the Internet for transactions was limited. Farmers were more likely to seek farm decision information, whereas children were more likely to play games and use the Internet for school activities. Spouses used the Internet mostly for email. Farmers now regard the Internet as an essential tool for gathering information they couldn't find elsewhere. Implications for communicators are that the Internet should now be part of the information plan for all communicators serving rural farm audiences, both for farm and non-farm information. Extension and other trusted sources should spend more time guiding clients to trustworthy sites for information.
Murdock, Graham (author), Petts, Judith (author), and Horlick-Jones, Tom (author)
Format:
Book chapter
Publication Date:
2003
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07372
Notes:
Pages 156-178 in Nick Pidgeon, Roger E. Kasperson and Paul Slovic (eds.), The social amplification of risk. Cambridge University Press, Cambridge, United Kingdom. 448 pages.
21 pages, This article reconsiders the concept of `alternative media', and describes a set of alternative media projects produced over six years in and around migrant farm worker camps in southern California. The media projects described here (small-format videos within marginalized labor communities), challenge assumptions about `alternative media' on three levels - as a theoretical concept, as media practice and as a political project. The article argues the need to attend to the complex spatial and institutional contexts that inflect and complicate any local alternative media project. This examination of how the lived spaces of the migrant camps are both avowed and effaced by local residents and contractors underscores the tortured logic of the region. The study reveals not just how the landed status quo organizes workers lives as parts of its `scenic' landscape. It also describes how indigenous `Mixteco' labor organizers simultaneously work to exploit and resist the same conditions. Occupying semi-public contact-zones and no-man's lands (legally ambiguous spaces), provides migrants with a material beach-head from which to claim other rights that have more legal teeth (including fair labor, health and safety, and civil rights laws). Compared to the conventional video forms the producers/researchers set out to produce, these practices suggested that migrants' unauthorized occupation of space is a consequential form of `alternative media' in its own right; a transnational community response to policies of globalization and `free-trade'.
