13pgs, With a focus on journalistic discourse, this paper argues for a re-envisioning of food-system communication that takes non-human animals into account as stakeholders in systems that commodify them. This is especially urgent in light of the global pandemic, which has laid bare the vulnerability to crisis inherent in animal-based food production. As a case study to illustrate the need for a just and non-human inclusive orientation to food-systems communication, the paper performs a qualitative rhetorical examination, of a series of articles in major U.S. news sources in May of 2020, a few months into the economic shutdown in the U.S. in response to the COVID-19 pandemic. At that time, millions of pigs were brutally killed on U.S. farms due to the impossibility of killing them in slaughterhouses overrun with COVID-19 outbreaks. The analysis finds that media reporting legitimated violence against pigs by framing narratives from industry perspectives, deflecting agency for violence away from farmers, presenting pigs as willing victims, masking violence through euphemism, objectifying pigs and ignoring their sentience, and uncritically propagating industry rhetoric about “humane” farming. Through these representations, it is argued, the media failed in their responsibility to present the viewpoints of all sentient beings affected by the crisis; in other words, all stakeholders. The methodology merges a textually- oriented approach to critical discourse analysis (CDA) with social critique informed by critical animal studies (CAS), and the essay concludes with recommendations for journalists and other food-system communicators, which should be possible to implement even given the current capitalist, industry-influenced media environment and the demonstrated ruthlessness of animal industries in silencing voices inimical to their profitmaking.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11631
Notes:
2 pages., Online via AgriMarketing Weekly. 2 pages., Revised name and mission of what was formerly the Agricultural Publishers Association (APA) and Connectiv Agri Media Committee.
22 pages, Cambodia’s ruling party cracked down on the press, civil society, and opposition in the lead up to the 2018 national elections. Drawing on interviews with Cambodian journalists who lost their jobs, as well as long-standing research on rural struggles in Cambodia, we argue that the Cambodian state’s crackdown on media is part of an ongoing transformation of authoritarian populism that has reduced the space for rural collective action. The state’s repression and co-optation of media also signals a change in the ruling party’s brand of populist authoritarianism: from simultaneously courting and spreading fear amongst rural voters, to casting rural people aside. The media is a space of both emancipatory and authoritarian potential, and for the journalists who saw themselves as building the post-conflict democratic state, the crackdown signals the loss of a more emancipatory, democratic imaginary. This study contributes to analyses of authoritarianism as practice by drawing attention to the various scales and spaces in which it is produced, enacted, and imagined.
