20 pages, Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.
10 pages., Due to the Library's response to COVID-19, this document is currently only available through online access. If no link is provided in this record, the ACDC will make this document accessible through our collection once we are able to return to our office., This article explores some issues that have been important in the climate change mitigation debate in Australia. Findings suggest that opinion leaders believe the policy has been slow to progress due to media promotion of the uncertainty associated with climate change science, the weakness of leadership, and the political cost of unpalatable policy.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08802
Notes:
Pages 29-40 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
Kunelius, Risto (author) and Yagodin, Dmitry (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08850
Notes:
Pages 59-80 in Kunelius, Risto Eide, Elisabeth Tegelberg, Matthew Yagodin, Dmitry (eds.), Media and global climate knowledge: journalism and the IPCC. United States: Palgrave Macmillan, New York City, New York. 309 pages.
13 pages., Online from publisher., Using a review of literature, authors identified most important factors hindering the rise of public concern about the environment. Categories they identified included obtainment of information on environmental problems and appraisal processes related to environmental problems.
