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    501. Research shows checkoff is improving beef demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cattlemen's Beef Promotion and Research Board (author)
    Format:
    Journal article
    Publication Date:
    1989-10
    Published:
    USA: Cattlemen's Beef Promotion and Research Board, Englewood, CO
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C05996
    Journal Title:
    Update
    Journal Title Details:
    3 (3) : 1-2
    Notes:
    AgComm teaching

    503. A preliminary look at advertising beef, pork, chicken, turkey, eggs, milk, butter, cheese, and margarine in Canada

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cozzarin, Brian (author), Goddard, Ellen W. (author), and Department of Agricultural Economics and Business, University of Guelph;
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06453
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 120-138

    504. Evaluating the effectiveness of generic pork advertising : the first fifteen months

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayenga, Marvin (author), Hoover, Sue (author), Johnson, Stanley R. (author), and Hoover, Hayenga: Department of Economics, Iowa State University; Johnson: Director, Center of Agricultural and Rural Development, Iowa State University
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06460
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 235-260

    505. Predicting intent to consumer beef : normative versus attitudinal beliefs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McIntosh, William Alex (author), Zey, Marcia (author), and Department of Sociology, Texas A&M University, College Station, TX
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06480
    Journal Title:
    Rural Sociology
    Journal Title Details:
    57 (2) : 250-65
    Notes:
    James F. Evans Collection, The Ajzen-Fishbein (1980) model to predict intent to perform behavior was used to assess the intent to consume beef among a stratified random sample of 400 Texas women. It was found that attitudes toward consuming beef do not predict directly intent to consume beef, but the subjective norm does. Specifically, the respondent's husband and friends strongly affect her intention to consume less beef. Thus, knowing the subjective norm permits prediction of her intentions because such intentions are not under attitudinal control. These findings call for an intensification of research efforts on food consumption on social influences such as referent others. (original)

    506. Learning to be 'Caretakers All' : PR program teaches students how agriculture cares for the environment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1993-05
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06675
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (5) : 92-96
    Notes:
    James F. Evans Collection

    507. 6 reasons the beef checkoff is a good deal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eftink, Bill (author / Beef Editor, Successful Farming)
    Format:
    Journal article
    Publication Date:
    1988-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06731
    Journal Title:
    Successful Farming
    Journal Title Details:
    86 (6) : 14-15
    Notes:
    AgComm teaching, James F. Evans Collection

    508. Ethics in extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reynnells, Richard D. (author / NPL Poultry Science, USDA/ES, Washington, DC.)
    Format:
    Journal article
    Publication Date:
    1991-02
    Published:
    USA: Champaign, IL : Poultry Science Association.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06809
    Journal Title:
    Poultry Science
    Journal Title Details:
    70 (2) : 277-283
    Notes:
    AGRICOLA IND 91034172, Ethical activity cannot be mandated, since ethics are an individual value system hat interacts with, and is supported or inhibited by, the moral values of society and any restrictive legislation. However, discussion of ethical topic areas assist in the establishment of individual and societal ethical standards. Extension specialists are characterized as being dedicated professionals; advocates of the industry and of consumers; and persons interested in the long-term success of the poultry system, which results in benefits to society. Too often, they also are characterized as accepting of situations that must be changed if the poultry system is to survive and to progress. Administrators have the power and, therefore, the responsibility to ensure policy decisions are ethical and to examine the long-term effects of those policy decisions. Many administrators have the respect of their agricultural industries and of Extension personnel because of the attempt to create an ethical environment. The objective of Extension personnel should not be ethical perfection, which is unattainable, but rather recognition of imperfections in themselves and the system with attempts to correct deficiencies. Basic questions of ethics or fairness should be discussed before attempting to create changes in individual behavior or in a system. There is little value to great philosophical debates or protestations of unethical behavior if there is no concurrent attempt to modify situations that led to initial ethical concerns. (original)

    509. USDA postpones graphic after meat groups complain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1991-05-03
    Published:
    USA: Washington, D.C. : Community Nutrition Institute
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06873
    Journal Title:
    Nutrition Week
    Journal Title Details:
    21 (18) : 2-3
    Notes:
    AGRICOLA FNI 91003596, Under heavy pressure from the meat and dairy industries, the Department of Agriculture last week canceled the scheduled publication of the Eating Right Pyramid: A Guide to Daily Food Choices. This new graphic would have replaced the nearly 50-year-old food wheels displaying the four food groups. (original)

    511. Future programs for youth will emphasize positive role of meat in healthful diet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heinze, Lynn (author / Vice President of Information, National Livestock and Meat Board, Chicago, IL)
    Format:
    News release
    Publication Date:
    1993-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07191
    Notes:
    Evans, see also C07192-C07193, Chicago, IL : National Livestock and Meat Board, 1993. 3 p.

    513. Youth attitude survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1993-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07193
    Notes:
    James F. Evans Collection, plus 7 additional pages; see also C07191-C07192, Chicago, IL : National Livestock and Meat Board, 1993. 8 p.

    514. Changes in meat and poultry nutrition labeling regulations : implications for nutrition educators

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Donald W. (author), Calingaert, Brian (author), and Center for Economics Research, Research Triangle Institute, Research Triangle Park, NC 27709; Center for Economics Research, Research Triangle Institute, Research Triangle Park, NC 27709
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07376
    Journal Title:
    Journal of Nutrition Education
    Journal Title Details:
    26 (1) : 15-19
    Notes:
    search through journal

    515. Television advertising and beef demand : an econometric analysis of "split-cable" household panel scanner data

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, Helen H. (author) and Schroeter, John R. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07477
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    40 : 271-294
    Notes:
    cited reference, The Beef Promotion and Research Act of 1985 led to significant increases in the generic promotion of beef in the United States. Widely familiar television advertising campaigns distributed through national television networks have been among the most visible outgrowths of this vigorous promotional effort. This study reports the results of econometric analysis of fresh beef consumption data for households participating in a controlled, experimental investigation of the television advertising's effects on beef demand. While factors such as price, income and household demographics are shown to be significant determinants of fresh beef purchases, the advertising campaigns apparently did not increase and may even have decreased, the panelists' demand for beef. (author)

    516. Consumers, farmers eat up pork campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coble, Karen (author / Swine Editor, Successful Farming)
    Format:
    Journal article
    Publication Date:
    1987-12
    Published:
    USA: Meredith Corporation, Des Moines, IA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07732
    Journal Title:
    Successful Farming
    Journal Title Details:
    85 (14) : 44
    Notes:
    search through journal

    517. Desirable attributes for value added meat products : survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jonk, Yvonne (author), Kinsey, Jean (author), and Senauer, Ben (author)
    Format:
    Report
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07857
    Notes:
    James F. Evans Collection, St. Paul, MN : Center for International Food and Agriculture Policy, University of Minnesota, 1993. [87 p.] (Working Paper WP93-7)

    518. Meat preferences survey : results and technical report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Steven, W. (author)
    Format:
    Report
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07858
    Notes:
    James F. Evans Collection, Minneapolis, MN : Minnesota Center for Survey Research, 1993. [128 p.] (Technical Report #93-5), The Meat Preferences Survey was conducted as a mail survey by the Minnesota Center for Survey Research at the University of Minnesota. The project was conducted for a faculty member in the Department of Agricultural and Applied Economics at the University of Minnesota and was funded by the Agricultural Utilization Research Institute and the Minnesota Beef Council. Questionnaires were mailed to a random sample of households in the seven county Twin Cities metropolitan area. Respondents answered questions about purchasing and consumption habits, meal preparation, product knowledge, and attitudes about meat products.

    527. Boycott pork!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Brochure
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08254
    Notes:
    Evans, AgComm teaching, Washington, D.C.: Farm Animal Reform Movement, [198-?]. 1 p.

    557. Beef board approves promotion budget

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frazier, Kendal (author) and McDermott, Tom (author)
    Format:
    News release
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08320
    Notes:
    Evans, AgComm teaching, St. Louis, MO : Cattlemen's Beef Promotion and Research Board, November 12, 1986. 2 p.

    558. Beef promotion operating committee approves consumer and industry information projects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Enright, Gary (author), Ivan, Dave (author), and McDermott, Tom (author)
    Format:
    News release
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08321
    Notes:
    Evans, AgComm teaching, Chicago, IL : Beef Promotion and Research Board, August 11, 1987. 2 p.

    563. Beef promotion can never end : constant work will be needed to offset those who are anti-beef, competitors or consumers whose tastes shift

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Riley, Jim (author)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08333
    Journal Title:
    Beef
    Journal Title Details:
    December 1987 : 31-32
    Notes:
    Evans, AgComm teaching

    567. Consumption trends favor fresh, lowfat, and sweet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bunch, Karen L. (author / Food Marketing and Consumption Economics Branch of the National Economics Division)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08442
    Journal Title:
    National Food Review
    Journal Title Details:
    32 : 1-5

    569. What do we know and what does it mean?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Lester H. (author / Food Marketing and Consumption Economics, Economics Research Service, U.S. Department of Agriculture)
    Format:
    Conference paper
    Publication Date:
    1989
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08475
    Notes:
    In: Buse, Rueben C., ed., The Economics of Meat Demand. Proceedings of the Conference on the Economics of Meat Demand; 1986 October 20-21; Charleston, South Carolina.

    574. The push for lean beef: a riches to rags story?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kingsbery, Bob (author / Marketing for Snell Systems, Inc. of San Antonio, Texas)
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08498
    Journal Title:
    Beef
    Journal Title Details:
    1983 (February) : 26, 30-31
    Notes:
    James F. Evans Collection

    575. Is beef demand declining?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Drummond, Jack (author / Oklahoma State University department of agricultural information at Stillwater)
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08499
    Journal Title:
    Feedlot Management
    Journal Title Details:
    1980 (December) : 28, 32
    Notes:
    James F. Evans Collection

    582. Consumer preferences for fresh food items with multiple quality attributes: evidence from an experimental auction of pork chops

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Huffman, W.E. (author / Iowa State University), Melton, B.E. (author / Iowa State University), Shogren, J.F. (author / University of Wyoming), and Fox, J.A. (author / Kansas State University)
    Format:
    Journal article
    Publication Date:
    1996-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09003
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    78(4) : 916-923

    584. Changing attitudes about fat and cholesterol: do they impact meat consumption?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, R.W. (author / University of Flordia) and Moon, W. (author / University of Flordia)
    Format:
    Journal article
    Publication Date:
    1996
    Published:
    USA: The American agricultural Economics Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09142
    Journal Title:
    Choices
    Journal Title Details:
    11(3) : 40-42
    Notes:
    ISSN: 0886-5558

    585. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
    Format:
    Journal article
    Publication Date:
    1995-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    586. Demand response to advertising in the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, N.E. (author / University of California, Davis), Chalfant, J.A. (author / University of California, Davis), and Alston, J.M. (author / University of California, Davis)
    Format:
    Journal article
    Publication Date:
    1996-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09155
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    78(2) : 268-279

    587. Determinants of unsafe hamburger cooking behavior

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ralston, K. (author), Starke, Y. (author), and Adu-Nyako, K. (author)
    Format:
    Research paper
    Publication Date:
    1998-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09282
    Notes:
    Selected Paper - Annual American Agricultural Economics Association Meetings, Salt Lake City, UT, August 2-5, 1998. 13 p.

    588. Resolving the conflicts between previous meat generic advertising studies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coulibaly, N. (author) and Brorsen, B.W. (author)
    Format:
    Conference paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09320
    Notes:
    American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 29 p.

    589. Measuring the effects of non-price promotion on U.S. poultry meat product exports

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jan, M. (author), Huang, C.L. (author), and Epperson, J.E. (author)
    Format:
    Conference paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09322
    Notes:
    American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 12 p.

    590. Export promotion and impact demand for US meat in selected Pacific Rim countries

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Le, C.T. (author), and Tomek, W. (author)
    Format:
    Journal article
    Publication Date:
    1998-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10021
    Journal Title:
    Agribusiness
    Journal Title Details:
    14(2) : 95-105
    Notes:
    AGRICOLA IND 90017291

    593. Opinions of professional buyers toward a new, alternative red meat: ostrich

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gillespie, J. (author), Taylor, G. (author), Schupp, A. (author), and Wirth, F. (author)
    Format:
    Journal article
    Publication Date:
    1998-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10077
    Journal Title:
    Agribusiness
    Journal Title Details:
    14(3) : 247-256
    Notes:
    AGRICOLA IND 90017291

    597. Management and information at U.S. agribusinesses: Perspectives from the cattle-beef sector

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Krueger, A. (author) and Salin, V.D. (author)
    Format:
    Research paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10137
    Notes:
    search from AgEcon., Faculty Paper 98-03. 25 p., Agribusinesses in the cattle-beef sector use information from both external sources and proprietary sources in the management decision making process. This research reports the results of personal interviews with employees at all levels of the beef market channel, covering the information resources that they value and the priority their firms place on information. Respondents used data on prices and cattle inventories collected by the public sector, data on retail grocery sales made available through private firms, and data and analysis from trade associations. Companies involved in meat packing and retail distribution use information technologies to automate delivery and billing for products and they are investing in improved systems. A barrier to a more efficient supply chain in beef is the incomplete implementation of retail scanner systems for fresh meat.

    598. Consumers ready for irradiated meat

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bruhn, Christine (author / University of California)
    Format:
    Seminar report
    Publication Date:
    1998-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10229
    Notes:
    In "Surviving in a HACCP World, Food Safety Digest special report, p. 9.

    599. Seasonality in Japanese household demand for meat and seafood

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Aaron J. (author), Durham, Catherine A. (author), and Wessells, Cathy R (author)
    Format:
    Journal/research report
    Publication Date:
    1998-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10299
    Journal Title:
    Agribusiness
    Journal Title Details:
    <14(4): 337-351>

    600. A nonlinear model of information and coordination in hog production: testing the coasian-fowlerian dynamic hypotheses

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Garcia, Philip (author), Ruth, Matthias (author), and Cloutier, L. Martin (author)
    Format:
    Conference paper with abstract
    Publication Date:
    1998-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10322
    Journal Title Details:
    18 pages
    Notes:
    Paper prepared for presentation at the annual meeting of the American Agricultural Economics Association (AAEA), Salt Lake City, UT. August 2-5, 1998