25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23820
Notes:
Meatingplace.com via Food Safety Network. 2 pages., Summarizes new research by the American Meat Institute and the Food Marketing Institute about factors influencing shoppers' meat purchases.
Barbano, David M. (author), Kaiser, Harry M. (author), Scherer, Clifford W. (author), and Kaiser: Assistant Professor, Department of Agricultural Economics, Cornell University; Scherer: Associate Professor, Department of Communication, Cornell University; Barbano: Associate Professor, Department of Food Science, Cornell University
Format:
Report
Publication Date:
1991-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05477
Notes:
James F. Evans Collection, Mimeographed, 1991. 28 p.
